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The (In)Appropriateness of the WAR Metaphor in Response to Sars-CoV-2

A Rapid Analysis of Donald J. Trump's Rhetoric

Bibliographic Data

ID22093089
AuthorsBenjamin R Bates (0000-0001-5948-1396, Ohio University, corresponding author)
Year2020
Volume5
Publication date2020-06-30
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueFrontiers in Communication (JOURNAL)
Journal identifiersISSN: 2297-900X • E-ISSN: 2297-900X
PublisherFrontiers Media SA (PUBLISHER • CH)
DOI10.3389/fcomm.2020.00050
OpenAlexW3037750690
LanguageEN
Citations received19
References cited15

The virus SARS-CoV-2 and the disease it causes (COVID-19) are unfamiliar topics to most publics. One mechanism used by political leaders to make the strange and unfamiliar more understandable and familiar to their publics is using metaphor. In his responses to SARS-CoV-2, US President Donald Trump used the WAR metaphor to shape public understanding. In this analysis, I reveal how the entailments chosen by Trump to complete this metaphor lead to rhetorical incoherence and undermine policy response to SARS-CoV02. I conclude with a call to reject WAR as a metaphor for understanding SARS-CoV-2 and COVID-19 and, instead, encourage adopting alternative metaphors to shape public understanding

Linguistics · Metaphor · Political science · Politics · Publics · Rhetoric · Rhetorical question · Sociology · Discourse Analysis in Language Studies · Language, Metaphor, and Cognition · Law · Philosophy · Rhetoric and Communication Studies

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Unique citing works19
Citations per year3,17
Citation span2020 - 2025 (6)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 16
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