Peculiarities of Modern Nationalist Messages in Online Political Communication

The Analyses of Donald Trump’s and Jair Bolsonaro’s Election Campaigns

Bibliographic Data

ID22201719
AuthorsOlga Novoselova (0000-0002-4501-986X, Ural Federal University, corresponding author), Olga V Novoselova (Ural Federal University, Yekaterinburg, Russia)
Year2020
Volume4
Issue3
Pages350-371
Publication date2020-10-09
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueChanging Societies and Personalities (JOURNAL)
Journal identifiersISSN: 2587-6104 • E-ISSN: 2587-8964
PublisherUral Federal University (PUBLISHER • RU)
DOI10.15826/csp.2020.4.3.105
OpenAlexW3093459223
LanguageEN
Citations received6
References cited57

As digitalized election campaigns are a new phenomenon, there are almost no studies defining the peculiarities of modern nationalist messages in online political communication research. This article seeks to identify some communication patterns and recent innovations in delivering online nationalist messages. These patterns are regarded in conflation with nationalist and populist approaches by political leaders during their digital election campaigns. The literature review approach to making generalizations is chosen to explore the articulation of nationalist and populist messages during Donald Trump’s (The United States), and Jair Bolsonaro’s (Brazil) election campaigns. Overall, the study boils down to an analysis of the populist and nationalist signifiers in social media posts, and the degree to which their structures of meaning revolve around the vertical down/up or the horizontal in/out axis. As a result, some common traits of modern nationalist messages in online political communication are identified and future areas of research are proposed

General election · Media studies · Nationalism · Political communication · Political economy · Political science · Politics · Sociology · Law · Media Studies and Communication · Populism, Right-Wing Movements · Social Media and Politics