Clothing selection and appearance of pro-vice chancellors

A case of University of Cape Coast, Ghana

Bibliographic Data

ID22205074
AuthorsAlbert Dennis (0000-0002-2145-0508, University of Cape Coast, corresponding author), Patience Danquah Monnie (University of Cape Coast)
Year2023
Volume7
Issue1
Pages100490
Publication date2023-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSocial Sciences & Humanities Open (JOURNAL)
Journal identifiersISSN: 2590-2911 • E-ISSN: 2590-2911
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.ssaho.2023.100490
OpenAlexW4361855796
LanguageEN
References cited18

Beyond food and shelter, clothing is also recognized as one of the basic human needs and provides a medium for interpersonal communication in human in a non-verbal form. The manner in which individuals dress in society, especially those who occupy leadership positions, ultimately conveys salient information about them. Clothing selection practices apply to leaders of all categories, of which Pro-Vice Chancellors of universities are not exceptions. Using a qualitative approach to research and relying on semi-structured interviews to collect data from three participants, the study examined the clothing selection practices of Pro-Vice Chancellors at the University of Cape Coast, a state-owned institution in Ghana, from 2012 to 2021. The study's findings revealed that clothing selection practices among Pro-Vice Chancellors of the University of Cape Coast do not exist in a vacuum, but depend on a number of judgements carved by participants. Ultimately, the study contributes to scholarship on clothing selection practices among individuals in positions of authority

Cape · Clothing · Institution · Political science · Public relations · Scholarship · Social science · Sociology · Crafts, Textile, and Design · Fashion and Cultural Textiles