Recalling Past Temptations
An Information-Processing Perspective on the Dynamics of Self-Control
Bibliographic Data
| ID | 2220700 |
|---|---|
| Authors | Anirban Mukhopadhyay (0000-0002-9260-3583, University of Michigan), Jaideep Sengupta (0000-0001-6118-5895, Hong Kong University of Science and Technology), Suresh Ramanathan (0000-0002-8462-6400, Booth University College) |
| Year | 2008 |
| Volume | 35 |
| Issue | 4 |
| Pages | 586-599 |
| Publication date | 2008-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/591105 |
| OpenAlex | W2045006760 |
| Language | EN |
| Citations received | 25 |
| References cited | 42 |
This research investigates how consumers respond to food-related temptations as a function of recalling their own behavior when faced with a similar temptation in the recent past. Bringing together different streams of relevant research, we propose and find that chronically nonimpulsive individuals display behavioral consistency over time—resisting (succumbing) when they recall having resisted (succumbed) earlier. In contrast, impulsive individuals show a switching pattern, resisting current temptations if they recall having succumbed, and vice versa. These propositions are supported by convergent results across four experiments involving real eating behaviors, response latencies, and hypothetical choices. Implications for consumer welfare are discussed and possible interventions are suggested
Control (management) · Dynamics (music) · Pedagogy · Perspective (graphical) · Artificial Intelligence · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Consumer Retail Behavior Studies · Psychology
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| Unique citing works | 25 |
|---|---|
| Citations per year | 1,47 |
| Citation span | 2009 - 2026 (18) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 25 |