Antara Yogyakarta dan Jakarta
Campur Kode dan Domestikasi Bahasa Jawa dalam Iklan Tokopedia
Bibliographic Data
| ID | 22246929 |
|---|---|
| Authors | Asep Abbas Abdullah (UIN Sunan Ampel Surabaya), Munfa’ati Muadibah (UIN Sunan Ampel Surabaya), Miranti Widyaningsih (UIN Sunan Ampel Surabaya), Assolatu Jamiah (UIN Sunan Ampel Surabaya) |
| Year | 2020 |
| Volume | 2 |
| Issue | 1 |
| Pages | 63-73 |
| Publication date | 2020-07-03 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SULUK Jurnal Bahasa Sastra dan Budaya (JOURNAL) |
| Journal identifiers | ISSN: 2686-2689 • E-ISSN: 2714-7932 |
| Publisher | State Islamic University (UIN) of Sunan Ampel (PUBLISHER) |
| DOI | 10.15642/suluk.2020.2.1.63-73 |
| OpenAlex | W3110787068 |
| Language | EN |
| Citations received | 1 |
| References cited | 1 |
The sociolinguistic paradigm forms the background of this study. Code switching in advertisements is an interesting thing because it actually shows the interrelation between major and minor languages which are in Indonesian and Javanese. On the other hand, code switching is a linguistic phenomenon that is closely related to certain social situations. The object in this study is the Tokopedia advertisement "Berani Tentukan Mimpi: Lanjutkan Mimpi atau Ubah Mimpi". The method of the study is qualitative based on video advertisements in the Youtube channel. Based on the results of the analysis, it is concluded that the linguistic event (code switching) is Tokopedia's strategy in imaging itself, increasing the interest of producers and consumers in making transactions in the marketplace at once
Indonesian · Linguistics · Programming language · Communication Studies and Media · Computer Science · Language, Discourse, Communication Strategies · Linguistics and Language Analysis · Philosophy · Psychology
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,33 |
| Citation span | 2023 - 2023 (1) |
| Citation velocity | historical |
| Highly cited | No |