Pai te moe, pai te ora
Exploring the sociocultural practice of sleep in Aotearoa New Zealand through Māori media
Bibliographic Data
| ID | 22945978 |
|---|---|
| Authors | Deanna Haami (0000-0002-5635-1681, School of People, Environment and Planning, Massey University (PN331) , Private Bag 11 222, Palmerston North 4442, Manawatū-Whanganui, corresponding author), Zoe Pullman (Massey University), Rosemary Gibson (0000-0002-3747-095X, Massey University), Natasha Tassell-Matamua (0000-0002-1644-3821, Massey University) |
| Year | 2026 |
| Volume | 41 |
| Issue | 2 |
| Publication date | 2026-03-02 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Health Promotion International (JOURNAL) |
| Journal identifiers | ISSN: 0957-4824 • E-ISSN: 1460-2245 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1093/heapro/daag034 |
| PMID | 41841416 |
| OpenAlex | W7137962826 |
| Language | EN |
| References cited | 46 |
Media has the potential to influence beliefs and social practices regarding sleep health. Sponsored articles, amateur guidance, and product advertising sit alongside Western scientific sleep research, which privileges biological and medicalized conceptualizations. Within this space, Indigenous knowledge and perspectives have largely been absent, creating a gap in culturally grounded understandings of sleep as a social practice. To begin the process of reclaiming and re-privileging Indigenous Māori sleep knowledge, 270 media texts concerning sleep were sourced from online media content predominantly created by and for Indigenous Māori in Aotearoa New Zealand (AoNZ). Texts were analysed thematically and organized in accordance with the Māori model of wellbeing Te Whare Tapa Whā (referring to the four-sided house, a holistic analogy of wellbeing). Five themes are presented: Te Taha Wairua, sleep as a spiritual experience; Te Taha Hinengaro, relationship between sleep and psychological wellbeing; Te Taha Tinana, relationship between sleep and physical wellbeing; Te Taha Whānau, sleep as a shared experience; and Te Taha Whenua, a place and space to sleep. Together, these illustrate key content concerning the understanding of sleep as a social and cultural practice for Māori in AoNZ. This research informs the reclamation and re-privileging of Indigenous sleep knowledge, aiding the development of future research and health promotion practices that are culturally responsive.
Amateur · Aotearoa · Content analysis · Indigenous · Sleep (system call) · Social media · Sociocultural evolution · Spirituality · Australian Indigenous Culture and History · Indigenous Health, Education, and Rights · Sleep and related disorders
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The spiritual experiences of contemporary Māori in Aotearoa New Zealand
Global psychology
Doing Reflexive Thematic Analysis
The Politics of Sleep
Reflecting on reflexive thematic analysis
Moe Kitenga
Racism and silencing in the media in Aotearoa New Zealand
Sleep as a social and cultural practice in Aotearoa
Kei te moe te tinana, kei te oho te wairua – As the body sleeps, the spirit awakens
Māori perceptions of ‘home’
Don’t tell me what to do’ encountering colonialism in the academy and pushing back with Indigenous autoethnography
Sleep health in later life
Mātauranga Māori—the ūkaipō of knowledge in New Zealand
Using thematic analysis in psychology
Thought Space Wānanga-A Kaupapa Māori Decolonizing Approach to Research Translation
Sleep and Health
A Maori perspective of health
Media, Racism and Public Health Psychology
The Social Construction of Sleep and Work in the British Print News Media
The Social Etiquette of Sleep
Sleep, body work and bodily capital
| Citation velocity | historical |
|---|---|
| Highly cited | No |