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Preindustrial Markets and Marketing

Archaeological Perspectives

Bibliographic Data

ID2296376
AuthorsG M Feinman (0000-0002-4787-2733, Department of Anthropology, The Field Museum, Chicago, Illinois 60605-2496), Christopher P Garraty (Statistical Research, Inc., Tucson, Arizona 85712)
Year2010
Volume39
Issue1
Pages167-191
Publication date2010-10-21
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAnnual Review of Anthropology (BOOK_SERIES)
Journal identifiersISSN: 0084-6570 • E-ISSN: 1545-4290
PublisherAnnual Reviews (PUBLISHER • US)
DOI10.1146/annurev.anthro.012809.105118
OpenAlexW2104057669
LanguageEN
Citations received100
References cited195

Markets are key contemporary institutions, yet there is little agreement concerning their history or diversity. To complicate matters, markets have been considered by different academic disciplines that approach the nature of such exchange systems from diametrically opposed perspectives that impede cross-disciplinary dialogue. This paper reviews the theoretical and methodological issues surrounding the detection, development, and significance of markets in the preindustrial past. We challenge both the view that marketing is natural and the perspective that market exchange is unique to modern capitalist contexts. Both of these frameworks fail to recognize that past and present market activities are embedded in their larger societal contexts, albeit in different ways that can be understood only if examined through a broadly shared theoretical lens. We examine the origins, change, and diversity of preindustrial markets, calling for multiscalar, cross-disciplinary approaches to investigate the long-term history of this economic institution

Discipline · Diversity (politics · Economic geography · Economics · Institution · Market economy · Market system · Perspective (graphical · Political science · Positive economics · Social science · Sociology · Anthropology · Art History and Market Analysis · Culture, Economy, and Development Studies · Historical Economic and Social Studies

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Unique citing works100
Citations per year6,67
Citation span2011 - 2026 (16)
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