Brand Culture
Bibliographic Data
| ID | 23155141 |
|---|---|
| Authors | Miriam Salzer-Mörling |
| Editors | Jonathan Schroeder (0000-0002-0538-0730), Miriam Salzer Morling |
| Year | 2006 |
| Publication date | 2006-03-27 |
| Open Access | No |
| Type | BOOK |
| Venue | Brand Culture (SOURCE_BOOK) |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.4324/9780203002445 |
| OpenAlex | W4250996350 |
| Open Library | OL39567200M |
| ISBN | 9780203002445 |
| Language | EN |
| Citations received | 25 |
Rethinking Social Media and Extremism
Heritage Brand Management in Public Service Broadcasting
The brand‐wagon
Displaying luxury on social media
Retrostyling as a historical narrative strategy of culture brands
Beyond boundaries
The Birth of a Business Icon through Cultural Branding
Entrenching geopolitical imaginations
Branding, Masculinities and Culture
“What if technology worked in harmony with nature?” Imagining climate change through Prius advertisements
Brand Culture
Networked political brands
Selling poetry by the Pound
How Brands Craft National Identity
The Semiotics of Brand
Creating model consumers
Asian Brands and the Shaping of a Transnational Imagined Community
Deconstructing symbolic consumption
Origination
Marketing the moon
Struggles in organizational attempts to adopt new branding logics
The impact of aesthetics on the Celtic craft market
Retail stores as brands
Local heroes
Aesthetics Awry
| Unique citing works | 25 |
|---|---|
| Citations per year | 1,25 |
| Citation span | 2006 - 2026 (21) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 24 |