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Measurement Effects of Survey Mode on the Equivalence of Attitudinal Rating Scale Questions

Bibliographic Data

ID2330694
AuthorsThomas Klausch (0000-0001-8771-1742, Utrecht University, corresponding author), Joop J Hox (Utrecht University), Barry Schouten (0000-0002-6176-7171, Utrecht University)
Year2013
Volume42
Issue3
Pages227-263
Publication date2013-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSociological Methods & Research (JOURNAL)
Journal identifiersISSN: 0049-1241 • E-ISSN: 1552-8294
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0049124113500480
OpenAlexW1964310644
LanguageEN
Citations received23
References cited65

This study applies ordinal confirmatory factor analysis for multiple groups to assess equivalence of scale, random errors and systematic (nonrandom) errors of attitudinal questions surveyed on rating scales under different survey modes (Face-to-Face [F2F], Telephone, Paper, and Web). Empirical findings from a large-scale experiment are presented. Consistent with theoretical expectations, interviewer- and self-administered surveys measured all assessed questions on systematically different scales, with different systematic bias, and with differing extents of random error. These measurement effects were absent when comparing Paper with Web or F2F with Telephone. It is concluded that modes impact primarily systematic measurement effects affecting multiple items equally. Interviewer- and self-administered modes should only be combined with great care in mixed-mode surveys that focus on attitudinal constructs. Combining Paper and Web or Telephone and F2F are the viable options. Thereby choosing the self-administered modes appears more efficient, because these modes exhibited higher indicator reliabilities (smaller random error) than the interviewer modes

Confirmatory factor analysis · Econometrics · Equivalence (formal languages) · Interview · Observational error · Rating scale · Scale (ratio) · Social desirability · Social desirability bias · Statistics · Structural equation modeling · Telephone interview · Applied Psychology · Customer Service Quality and Loyalty · Mathematics · Psychology · Social and Intergroup Psychology · Social Psychology · Survey Methodology and Nonresponse

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Unique citing works23
Citations per year1,92
Citation span2014 - 2026 (13)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 23
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