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Changing Behavior and Making it Stick

The Conceptualization and Management of Conservation Behavior

Bibliographic Data

ID23341831
AuthorsRaymond De Young (0000-0003-1906-1244, University of Michigan School of Natural Resources and Environment, corresponding author)
Year1993
Volume25
Issue3
Pages485-505
Publication date1993-05-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEnvironment and Behavior (JOURNAL)
Journal identifiersISSN: 0013-9165 • E-ISSN: 1552-390X
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0013916593253003
OpenAlexW2143384819
LanguageEN
Citations received78
References cited37

A sustainable planet is not possible without patterns of conserving behavior. The resource-costly life-styles that are characteristic of the current scene present a historic challenge. Never before have so many behaviors needed to change in so short a time. More challenging is that they must stay changed. For many reasons the techniques commonly used to promote conservation behavior are more reliable at modulating short-term behavior than at achieving durable change. The perceived urgency of environmental problems tends to make immediate behavior change the major focus. But of equal importance is the stability of behavior once changed. Thus one goal of conservation behavior research is to discover techniques that change individual behavior while minimizing or eliminating the need for repeated intervention. This article categerorizes behavior change techniques first by their informational or motivational nature and second by the source of the change: derived from others or gained by direct personal involvement. Evaluating selected techniques using five proposed dimensions suggests why durable behavior change has been so hard to achieve. Research implications are discussed.

Behavior change · Behavior change methods · Behaviour change · Business · Cognitive psychology · Intervention (counseling) · Resource (disambiguation) · Risk analysis (engineering) · Behavioral Health and Interventions · Community Health and Development · Computer Science · Environmental Education and Sustainability · Psychology · Social Psychology

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Unique citing works78
Citations per year2,44
Citation span1994 - 2025 (32)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 68
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