Skip to main content

ETHNOS_APP

Home • Search • Journals • List 0

Pathways to Persuasion

Cognitive and Experiential Responses to Health-Promoting Mass Media Messages

Bibliographic Data

ID23349458
AuthorsSally Dunlop (0000-0002-2195-1003, University of Pennsylvania, corresponding author), Sally M Dunlop (University of Pennsylvania, Philadelphia,), Michael Wakefield (0000-0002-6183-5699, Cancer Council Victoria), Melanie Wakefield (The Cancer Council Victoria, Melbourne, Australia), Y Kashima (0000-0003-3627-3273, University of Melbourne, Victoria, Australia)
Year2010
Volume37
Issue1
Pages133-164
Publication date2010-02-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCommunication Research (JOURNAL)
Journal identifiersISSN: 0093-6502 • E-ISSN: 1552-3810
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0093650209351912
OpenAlexW2143785320
LanguageEN
Citations received72
References cited79

The experience of transportation—being absorbed in a narrative—and its relationship to persuasion were considered in two studies exploring responses to health-promoting mass media messages. Following Epstein’s (1994) cognitive-experiential self-theory, two pathways to persuasion were considered: cognitive and experiential. In Study 1 ( n = 121), smokers who experienced increased transportation in response to antismoking messages reported that they would make a greater effort to quit smoking, and this effect was mediated by both experiential (emotional and self-referencing) and cognitive responses to the messages. In Study 2 ( n = 110), experiential responses to magazine messages promoting skin protection were related to intentions to protect oneself, and this effect was mediated by feelings of risk.The implications of these results are discussed in terms of principles for effective health communication campaigns as well as theoretical advances in narrative persuasion in the context of health communication.

Advertising · Attitude change · Cognition · Context (archaeology) · Experiential learning · Feeling · Health communication · Mass media · Narrative · Pedagogy · Persuasion · Persuasive communication · Behavioral Health and Interventions · Communication · Media Influence and Health · Media Studies and Communication · Psychology · Social Psychology

  • Behavioural Intelligence Searching Economic Rent and Capital Maintenance

    Open Access•Sumiyana Sumiyana, Atik Ul Mussanadah•Journal of Posthumanism•2025

  • The Effects of the Type of Information Played in Environmentally Themed Short Videos on Social Media on People’s Willingness to Protect the Environment

    Open Access•Shiyong Zheng, Jiarong Cui et al.•International Journal of…•2022

  • Una década del mensaje sobre la salud en las revistas de comunicación indexadas en IN-Recs (2000-2011)

    Open Access•Roberto Martínez-Pecino, Ramón Reig et al.•Estudios sobre el Mensaje…•2014

  • Socioeconomic variation in recall and perceived effectiveness of campaign advertisements to promote smoking cessation

    Open Access•Jeff Niederdeppe, Matthew C Farrelly et al.•Social Science & Medicine•2011

  • Tobacco control messages for individuals who use both cigarettes and e-cigarettes

    Roma Subramanian, Kaeli Samson et al.•Tobacco Control•2025

  • Promoting Good Behavior

    Open Access•Julia Thaler, Bernd Helmig•Voluntas Revista Internacional de…•2012

  • Stories for Good

    Kaitlin Fitzgerald, Melanie C Green•Oxford Handbook of the Positive…•2022

  • Contributions of Reading Fiction to Well-Being

    David Kidd•Oxford Handbook of the Positive…•2022

  • The Transportation Scale–Short Form (TS–SF)

    M Appel, Timo Gnambs et al.•Media Psychology•2015

  • How the destination short video affects the customers' attitude

    Open Access•Xinyue Cao, Zhirui Qu et al.•Journal of Retailing and Consumer…•2021

  • Perceived Realism

    Open Access•Hyunyi Cho, Lijiang Shen et al.•Communication Research•2014

  • Impact of Narratives on Persuasion in Health Communication

    Fuyuan Shen, Vivian C Sheer et al.•Journal of Advertising•2015

  • Can AI tell good stories? Narrative transportation and persuasion with ChatGPT

    Open Access•Haoran Chu, Sixiao Liu•Journal of Communication•2024

  • The natural history of antismoking advertising recall

    Sally Dunlop, Sally M Dunlop et al.•Tobacco Control•2012

  • Narrative Voice Matters! Improving Smoking Prevention with Testimonial Messages through Identification and Cognitive Processes

    Open Access•Juan-José Igartua, Laura Rodríguez-Contreras•International Journal of…•2020

  • Online nutrition information for pregnant women

    Open Access•Tayla Storr, Judith Maher et al.•Maternal and Child Nutrition•2016

  • Exposure to Healthy Weight Information on Short-Form Video Applications to Acquire Healthy Weight-Control Behaviors

    Open Access•Donghwa Chung, Yanfang Meng•International Journal of…•2023

  • The Moderating Effects of Self-Referencing and Relational-Interdependent Self-Construal in Anti-Smoking Advertising for Adolescents

    Open Access•Hsiang-Ming Lee, Ya-Hui Hsu et al.•International Journal of…•2020

  • Influence of empathy for advertising models on purchase intention

    Open Access•T Kato•Cogent Social Sciences•2023

  • Is it safe? The effect of narrative vs. non-narrative messages on story-related knowledge of medicated abortion

    Open Access•J Watts, Austin Hubner et al.•Frontiers in Communication•2025

  • On the need for narratives in patient information

    Open Access•Anja Kalch, Constanze Küchler et al.•Frontiers in Communication•2022

  • Understanding the conditional media effects

    Yi-Hui Christine Huang, Ruoheng Liu et al.•Chinese Journal of Communication•2024

  • Sad Stories as Grief Support

    Open Access•Julia M Wilson, Emily Moyer-Gusé•Media Psychology•2026

  • Persuasive Narratives About Osteoporosis

    Open Access•Meng Chen, Laramie D Taylor et al.•Health Education & Behavior•2024

  • Exploring the Public Perception of Depression

    Nanlan Zhang, Taylor Jing Wen•Health Communication•2021

  • A Meta-Analysis Comparing the Effectiveness of Narrative vs. Statistical Evidence

    Jie Xu•Health Communication•2023

  • How People Process Different Types of Health Misinformation

    Xinyan Zhao, Stephanie Jean Tsang•Health Communication•2024

  • How Narrative Engagement with Young Adult Literature Influences Perceptions of Anorexia Nervosa

    Meredith K Reffner Collins, Allison J Lazard•Health Communication•2021

  • Effects of Character Accent on Perceived Similarity, Transportation, and Narrative Persuasion

    Marko Dragojevic, Aurora Occa et al.•Health Communication•2024

  • Effects of Narratives and Behavioral Involvement on Adolescents’ Attitudes toward Gaming Disorder

    Yuchen Ren, Fuyuan Shen•Health Communication•2022

  • Global Covid-19 Advertisements

    Tao Deng, Daradirek Ekachai et al.•Health Communication•2022

  • Dying to Fit In

    Stefanie Z Demetriade, Nathan Walter et al.•Health Communication•2024

  • Unsusceptible to Social Communication? The Fixture of the Factors Predicting Decisions on Different Vaccinations

    Peter J Schulz, Sandra García de Fez et al.•Health Communication•2021

  • Testing the Effect of an Interactive Narrative

    Chun Zhou, So Yoon Kim et al.•Health Communication•2023

  • The Impact of Health Narratives on Persuasion in African American Women

    Anjulyn M Ballard, Ashlee Davis et al.•Health Communication•2021

  • Covid-19 health misinformation

    Open Access•Shandell Houlden, George Veletsianos et al.•Health Education•2022

  • A meta-analysis of the impact of point of view on narrative processing and persuasion in health messaging

    Meng Chen, Robert A Bell•Psychology & Health•2021

  • Leveraging social media to enhance celebrity stories for anti-stigma efforts

    Open Access•H M Kim•Computers in Human Behavior•2024

  • Is faking it the new making it

    Open Access•Rachel X Peng•Computers in Human Behavior•2026

  • Branded virtual worlds in fashion gaming

    Open Access•Paola Martinez Romero, Rachel Esther Lim et al.•Computers in Human Behavior•2025

  • Healthy, sweet, brightly colored, and full of vitamins

    Brigitte Naderer, A Binder et al.•International Journal of…•2020

  • Virtue Ethics in Marketing

    Open Access•Zafeirenia Brokalaki•Journal of Business Ethics•2025

  • Narrative and choice effects on learning outcomes

    Melissa M Moore, Melanie C Green•Communication Quarterly•2021

  • An implementation framework for transformative gamification services

    Open Access•Afshin Tanouri, Ann-Marie Kennedy et al.•Behaviour and Information…•2024

  • A Meta-Analysis Examining the Role of Character-Recipient Similarity in Narrative Persuasion

    Open Access•Meng Chen, Yujie Dong et al.•Communication Research•2024

  • Seafood stories

    Janet Z Yang, Laura N Rickard et al.•Journal of Applied Communication…•2022

  • Predicting Responses to Climate Change Health Impact Messages From Political Ideology and Health Status

    Open Access•Sojung Claire Kim, Di Pei et al.•Environment and Behavior•2021

  • Persuasiveness of organic agricultural products

    Feng-Sha Chou, Chih-Chien Wang et al.•British Food Journal•2020

  • An Experimental Test of the Effects of Hurricane News about Human Behavior on Climate-Related Attitudes

    Jessica Gall Myrick, Jeff Conlin•Environmental Communication•2020

  • Mecanismos y efectos de los mensajes persuasivos de promoción de la higiene del sueño para el control del peso corporal

    Open Access•Elizabeth Vargas-Rosero, Elizabeth Vargas Rosero et al.•Revista de Comunicacion•2024

  • Interracial vs. Interspecies Interactions

    J Watts•Mass Communication & Society•2026

  • Decision-making during a crisis

    Open Access•Marije H Bakker, José H Kerstholt et al.•Journal of Risk Research•2018

  • Value-Based Narratives Foster Trust in Scientists and Communication Behaviors

    Open Access•Janet Z Yang, Laura Arpan et al.•Science Communication•2025

  • Crafting Persuasive Stories

    Open Access•Yan Huang•Science Communication•2024

  • The Persuasive Impact of Narrative Richness in Antibiotic Stewardship Communication

    Open Access•Yanmengqian Zhou, Madeline M Jupina et al.•Science Communication•2025

  • When less is more and more is less

    Nathan Walter, Jonathan Cohen•Communication Monographs•2019

  • Meta-analytic evidence for the persuasive effect of narratives on beliefs, attitudes, intentions, and behaviors

    Kurt Braddock, James Price Dillard•Communication Monographs•2016

  • When a story contradicts

    Yan Huang, Weirui Wang•Information Communication & Society•2022

  • Narrative Health Communication and Behavior Change

    Open Access•Hyun Suk Kim, Cabral A Bigman et al.•Journal of Communication•2012

  • Narrative versus Nonnarrative

    Open Access•Sheila T Murphy, Lauren B Frank et al.•Journal of Communication•2013

  • Changing health-promoting behaviours through narrative interventions

    Open Access•Marie-Josée Perrier, Kathleen A Martin Ginis•Journal of Health Psychology•2018

  • Fish Tales

    Open Access•Laura N Rickard, Janet Z Yang et al.•Science Communication•2021

  • Countering the “Harmless E-Cigarette” Myth

    Open Access•Weirui Wang, Yan Huang•Science Communication•2021

  • Issue-relevant thinking and identification as mechanisms of narrative persuasion

    Hans Hoeken, Karin M Fikkers•Poetics•2014

  • Using distance-framed narratives to foster health communication outcomes among e-cigarette users and non-users

    Open Access•Sixiao Liu, Janet Z Yang•Journal of Health Psychology•2024

  • It Changed Our Outlook on How We Want to Live

    Open Access•Katharine J Head, Nicholas T Iannarino•Qualitative Health Research•2019

  • Using counterframing strategies to enhance anti-stigma campaigns related to mental illness

    Open Access•Bart Vyncke, B Van Gorp•Social Science & Medicine•2020

  • Potential effectiveness of anti-smoking advertisement types in ten low and middle income countries

    Open Access•Sarah Durkin, Martin Bayly et al.•Social Science & Medicine•2013

  • Expressing Emotions as Evidence in Osteoporosis Narratives

    Open Access•Julie E Volkman, Roxanne Parrott et al.•Human Communication Research•2012

  • The Effectiveness of Adaptation of the Protagonist in Narrative Impact

    Open Access•Anneke De Graaf•Human Communication Research•2014

  • Reduction of Perceived Social Distance as an Explanation for Media's Influence on Personal Risk Perceptions

    Open Access•Jiyeon So, Robin Nabi et al.•Human Communication Research•2013

  • The Extended Transportation-Imagery Model

    Tom Van Laer, Ko De Ruyter et al.•Journal of Consumer Research•2014

  • Prose Comprehension Beyond the Word

    Open Access•Arthur C Graesser•Prose Comprehension Beyond the Word•1981

  • Emotion And Adaptation

    Richard S Lazarus•Emotion and adaptation•1991

  • Findings and Theory in the Study of Fear Communications

    Howard Leventhal•Adv in Expmtl Soc Psychol V5•1970

  • Affect and Persuasion

    Open Access•James Price Dillard, Eugenia Y Peck et al.•Communication Research•2000

  • A Meta‐Analysis of Research on Protection Motivation Theory

    Open Access•DONNA L FLOYD, Steven Prentice‐dunn et al.•Journal of Applied Social…•2000

  • Stalking the elusive "vividness" effect.

    Shelley E Taylor, Suzanne C Thompson•Psychological Review•1982

  • Affect, risk, and decision making.

    Paul Slovic, Ellen Peters et al.•Health Psychology•2005

  • Statistical Power Analysis for the Behavioral Sciences

    Keith E Muller, Keith Muller•Technometrics•1989

  • The Function of Fiction is the Abstraction and Simulation of Social Experience

    Open Access•Raymond A Mar, Keith Oatley•Perspectives on Psychological…•2008

  • Episodic Memory

    Endel Tulving•Annual Review of Psychology•2002

  • A Meta-Analysis of the Effect of Mediated Health Communication Campaigns on Behavior Change in the United States

    Leslie B Snyder, Mark A Hamilton et al.•Journal of Health Communication•2004

  • Communication and Health Beliefs

    Open Access•Thomas A Morton, Julie M Duck•Communication Research•2001

  • Comparing the persuasiveness of narrative and statistical evidence using meta‐analysis

    Mike Allen, Raymond W Preiss•Communication Research Reports•1997

  • A meta-analysis of studies of the Health Belief Model with adults

    Joel A Harrison, Patricia D Mullen et al.•Health Education Research•1992

  • Using Narrative Communication as a Tool for Health Behavior Change

    Open Access•Leslie Hinyard, Leslie J Hinyard et al.•Health Education & Behavior•2007

  • Narrative communication in cancer prevention and control

    Matthew W Kreuter, Melanie C Green et al.•Annals of Behavioral Medicine•2007

  • Meta-analysis of the relationship between risk perception and health behavior

    Noel T Brewer, Gretchen B Chapman et al.•Health Psychology•2007

  • Computational Tools for Probing Interactions in Multiple Linear Regression, Multilevel Modeling, and Latent Curve Analysis

    Open Access•Kristopher J Preacher, Patrick J Curran et al.•Journal of Educational and…•2006

  • A Meta-Analysis of Fear Appeals

    Open Access•Kim Witte, Mike Allen•Health Education & Behavior•2000

  • The Psychology of Attitudes

    Dipankar Chakravarti, Alice H Eagly et al.•Journal of Marketing Research•1997

  • The Health Belief Model and Preventive Health Behavior

    Open Access•Irwin M Rosenstock•Health Education Monographs•1974

  • Risk as Analysis and Risk as Feelings

    Open Access•Paul Slovic, Melissa L Finucane et al.•Risk Analysis•2004

  • The Persuasive Influence of Emotion in Cancer Prevention and Detection Messages

    Open Access•James Price Dillard, Robin L Nabi•Journal of Communication•2006

  • Narratives and Cancer Communication

    Open Access•Melanie C Green•Journal of Communication•2006

  • The Elaboration Likelihood Model of Persuasion

    Richard E Petty, John T Cacioppo•1986

  • Effects of Fear and Anger on Perceived Risks of Terrorism

    Open Access•Jennifer S Lerner, Roxana M Gonzalez et al.•Psychological Science•2003

  • Resistance and Persuasion

    Eric S Knowles, Jay A Linn•Resistance and Persuasion•2004

  • Risk perceptions

    Neil D Weinstein, Abbie Kwitel et al.•Health Psychology•2007

  • Entertainment?Education and Elaboration Likelihood

    Open Access•Michael D Slater, Donna Rouner•Communication Theory•2002

  • Persuasion Processes Across Receiver Goals and Message Genres

    Open Access•Michael D Slater•Communication Theory•1997

  • A Cognitive-Functional Model for the Effects of Discrete Negative Emotions on Information Processing, Attitude Change, and Recall

    Open Access•Robin L Nabi•Communication Theory•1999

  • The affect heuristic in judgments of risks and benefits

    Open Access•Melissa L Finucane, Ali Alhakami et al.•Journal of Behavioral Decision…•2000

  • Putting the fear back into fear appeals

    Kim Witte•Communication Monographs•1992

  • On the Nature of Reactance and its Role in Persuasive Health Communication

    James Price Dillard, Lijiang Shen•Communication Monographs•2005

  • Transportation Into Narrative Worlds

    Melanie C Green•Discourse Processes•2004

  • Evidence of a Dose—Response Relationship Between “truth” Antismoking Ads and Youth Smoking Prevalence

    Matthew C Farrelly, Kevin Davis et al.•American Journal of Public Health•2005

  • Long-term effectiveness of mass media led antismoking campaigns in Australia

    John P Pierce, Petra Macaskill et al.•American Journal of Public Health•1990

  • Fear appeals and persuasion

    Howard Leventhal•American Journal of Public Health•1971

  • How safe is safe enough? A psychometric study of attitudes towards technological risks and benefits

    Open Access•Baruch Fischhoff, Paul Slovic et al.•Policy Sciences•1978

  • The mass media and judgments of risk

    T R Tyler, Fay Lomax Cook•Journal of Personality and Social…•1984

  • The Impact of Factual Versus Fictional Media Portrayals on Cultural Stereotypes

    Open Access•Sheila T Murphy•The Annals of the American…•1998

  • Effects of Outcome-Relevant Involvement and Prior Information on Persuasion

    Open Access•Blair T Johnson•Journal of Experimental Social…•1994

  • Integration of the cognitive and the psychodynamic unconscious

    Seymour Epstein•American Psychologist•1994

  • The moderator–mediator variable distinction in social psychological research

    Reuben M Baron, D A Kenny•Journal of Personality and Social…•1986

  • The moderator-mediator variable distinction in social psychological research

    Reuben M Baron, D A Kenny•Journal of Personality and Social…•1986

  • Self-reference and the encoding of personal information

    Tim Rogers, T B Rogers et al.•Journal of Personality and Social…•1977

  • The nature of self-referent encoding

    Stanley B Klein, Judith Loftus•Journal of Personality and Social…•1988

  • The role of transportation in the persuasiveness of public narratives

    Melanie C Green, Timothy C Brock•Journal of Personality and Social…•2000

  • Personal involvement as a determinant of argument-based persuasion

    Richard E Petty, John T Cacioppo et al.•Journal of Personality and Social…•1981

  • Defining Identification

    Jonathan Cohen•Mass Communication & Society•2001

  • Toward a theory of episodic memory

    Mark A Wheeler, Donald T Stu et al.•Psychological Bulletin•1997

  • Persuasive Storytelling by Hate Groups Online

    Open Access•Elissa Lee, Laura Leets•American Behavioral Scientist•2002

  • Effects of Self-Referencing on Persuasion

    Robert E Burnkrant, H Rao Unnava•Journal of Consumer Research•1995

  • The Effects of Argument Quality and Involvement Type on Attitude Formation and Attitude Change

    Open Access•Hee Sun Park, Timothy R Levine et al.•Human Communication Research•2007

  • Self-Referencing and Persuasion

    Jennifer Edson Escalas•Journal of Consumer Research•2007

Unique citing works72
Citations per year4,8
Citation span2011 - 2026 (16)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 68
Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae