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An ideological asymmetry in the diffusion of moralized content on social media among political leaders.

Dados Bibliográficos

ID23354597
AutoresWilliam J Brady (0000-0001-6075-5446, New York University), Julian Wills (New York University), Julian A Wills, Dominic Burkart (0000-0002-1993-5645, Princeton University), John T Jost (0000-0002-2844-4645, New York University), Jay Joseph Van Bavel (0000-0002-2520-0442)
Ano2019
Volume148
Fascículo10
Páginas1802-1813
Data de publicação2019-10-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoJournal of Experimental Psychology: General (JOURNAL)
Identificadores do periódicoISSN: 0096-3445 • E-ISSN: 1939-2222
EditoraAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/xge0000532
PMID30589291
OpenAlexW2908052923
IdiomaEN
Citações recebidas64
Referências citadas32

286,255) sent from federal politicians (presidential candidates, members of the Senate and House of Representatives) in the year leading up to the 2016 U.S. presidential election-a period in which Democrats and Republicans sought to maximize their influence over potential voters. Across all types of elites, we found a "moral contagion" effect: elites' use of moral-emotional language was robustly associated with increases in message diffusion. We also discovered an ideological asymmetry: conservative elites gained greater diffusion when using moral-emotional language compared to liberal elites, even when accounting for extremity of ideology and other source cues. Specific moral emotion expressions related to moral outrage-namely, moral anger and disgust-were impactful for elites across the political spectrum, whereas moral emotion expression related to religion and patriotism were more impactful for conservative elites. These findings help inform the scientific understanding of political propaganda in the digital age, and the antecedents of political polarization in American politics. (PsycINFO Database Record (c) 2019 APA, all rights reserved).

Anger · Disgust · Ideology · Political communication · Political economy · Political science · Politics · Presidential election · Presidential system · Public opinion · Social media · Sociology · Law · Misinformation and Its Impacts · Psychology · Social and Intergroup Psychology · Social Media and Politics · Social Psychology

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