Blach Radio's Role in Sports Promotion
Sports, Scholarships, and Sponsorship
Bibliographic Data
| ID | 2349865 |
|---|---|
| Authors | Phylis Johnson (0000-0003-4754-5676, corresponding author) |
| Year | 1995 |
| Volume | 19 |
| Issue | 4 |
| Pages | 397-414 |
| Publication date | 1995-11-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Sport and Social Issues (JOURNAL) |
| Journal identifiers | ISSN: 0193-7235 • E-ISSN: 1552-7638 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/019372395019004005 |
| OpenAlex | W2061278178 |
| Language | EN |
| Citations received | 1 |
| References cited | 16 |
The purpose of this investigation was to examine the role of sport and education in community service promotional events that have been conducted by commercially licensed Black/urban radio stations. Four events were examined: The River City Football Classic in Louisville, Indianapolis' Coca-Cola Circle City Classic, Black Expo Chicago, and Unity Weekend in Philadelphia. These promotions have not only honored African American athletes, but have also encouraged African American students to participate in sport events and attend African American colleges or universities. Information was gathered through personal interviews with radio station management, newspaper clippings, stations' public files, promotional file material, and observation of the promotional events. Through creative partnerships with local business, corporate sponsors, and local government, these radio stations have been able to promote events that they could not otherwise afford. Finally, the problems inherent in the corporate sponsorship of these events by alcohol and tobacco companies will be discussed
Advertising · African american · American football · Business · Football · Government (linguistics · Newspaper · Political science · Promotion (chess · Public relations · Sociology · Sport management · American Sports and Literature · Music History and Culture · Sports, Gender, and Society
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Case study research
The Sport Mystique in Black Culture
Responses to Musical Selections and Sport
An Investigation of Campus Stereotypes
The Effects of Participation in Sport during the Last Two Years of High School
Social Morality in the Antebellum Black Press
Sociology of the Black Experience
Black/Urban Radio is in Touch with the Inner City
The Furious Passage of the African-American Intercollegiate Athlete
College Sport and the Student-Athlete
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,04 |
| Citation span | 1999 - 1999 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |