Skip to main content

ETHNOS_APP

Home • Search • Journals • List 0

The Allure of Transactional Intimacy in Sugar Dating

Bibliographic Data

ID2363775
AuthorsLena Gunnarsson (0000-0002-7766-8696, Örebro University, Örebro, Sweden, corresponding author)
Year2024
Volume67
Issue1-3
Pages25-41
Publication date2024-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSociological Perspectives (JOURNAL)
Journal identifiersISSN: 0731-1214 • E-ISSN: 1533-8673
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/07311214231191771
OpenAlexW4386029050
LanguageEN
Citations received7
References cited33

The proliferation of 'sugar dating' websites, facilitating transactional relationships between a 'sugar baby' and a 'sugar daddy,' raises new questions about the reconfigured relationship between intimacy and economy in the contemporary Global North. By encouraging people to approach sex and intimacy through a logic of exchange, sugar dating has been claimed to represent the culmination of a broader trend towards a 'marketization' of intimacy. Based on semi-structured interviews, this article analyzes Swedish 'sugar babies'' investment in a transactional approach to intimate interactions with men, focusing on the emotional rewards that they associate with the transactional setup of sugar dating. While the participants' transactional approach to intimacy is bolstered by the cultural dispersal of a neoliberal rationality into ever more domains of life, I argue that its deeper roots need to be sought in the precarious conditions of contemporary intimacy. Drawing in particular on the work of Eva Illouz, I claim that the women's embracement of a transactional approach to heterosexual sex and intimacy may be read as a defensive tactic of seeking to gain control over the flows of intimate interaction in light of the (gendered) insecurities and vulnerabilities of the contemporary market of intimacy

Marketization · Political science · Sociology · Transactional analysis · Transactional leadership · Transactional sex · Gender, Feminism, and Media · Law · Marriage and Sexual Relationships · Psychology · Sexuality, Behavior, and Technology · Social Psychology

  • Karmic Payment

    Open Access•Ryan Twomey•Television & New Media•2026

  • Who knows? On the epistemic status of experience in sugar-dating research

    Open Access•Evelina Johansson Wilén, Lena Gunnarsson•Feminist Theory•2024

  • Mediating the Sugar Baby Imaginary

    Open Access•Megan Sawey•Media and Communication•2025

  • Casting nets, keeping fish

    Open Access•Wanwen Wang, Kami Ahrens et al.•Pragmatics and Society•2026

  • “More Dangerous Than Cocaine”

    Azhar, Imtyaz Ahmad et al.•The Journal of Sex Research•2026

  • The Sweet and the Salty

    Maren T Scull•The Journal of Sex Research•2025

  • Openness to “Sugar Relationships” Reflects Personality and Emotional Vulnerabilities in a Representative Sample of Hungarian Women

    Open Access•Norbert Mesko, Béla Birkás et al.•Archives of Sexual Behavior•2026

  • Commercialization of Intimate Life

    Arlie Russell Hochschild•Commercialization of Intimate Life•2003

  • The Sense of Dissonance

    David Stark•Sense of Dissonance•2009

  • The Contradictions of Love

    Lena Gunnarsson•Contradictions of Love•2014

  • Camming

    Angela Jones•Camming•2020

  • Edgework

    Wendy Brown•Edgework•2005

  • The Rise of Neoliberal Feminism

    Catherine Rottenberg•Cultural Studies•2014

  • Neoliberal Feminism and the Future of Human Capital

    Catherine Rottenberg•Signs: Journal of Women in…•2017

  • Dating Apps

    Open Access•Carolina Bandinelli, Alessandro Gandini•Cultural Sociology•2022

  • Girls want money, boys want virgins

    D Bhana, Rob Pattman•Culture Health & Sexuality•2011

  • Receiving Gifts for Sex in Moscow, Kyiv, and Minsk

    Open Access•Christopher S Swader, Christopher Swader et al.•Sexuality & Culture•2015

  • Sweetening the deal? Sugar daddies, sugar mummies, sugar babies and HIV in contemporary South Africa

    Pierre Brouard, Mary Crewe•Agenda•2012

  • Blurred lines

    Open Access•Rocío Palomeque Recio•Feminism & Psychology•2021

  • Mainstreaming the Sex Industry

    Open Access•Barbara G Brents, Teela Sanders•Journal of Law and Society•2010

  • Sugaring

    Srushti Upadhyay•The Journal of Sex Research•2021

  • Chemistry or Service? Sugar Daddies’ (Re)quest for Mutuality within the Confines of Commercial Exchange

    Open Access•Lena Gunnarsson, Sofia Strid•The Journal of Sex Research•2021

  • Temporarily Yours

    Elizabeth Bernstein•Temporarily Yours•2007

  • Postfeminism, popular feminism and neoliberal feminism? Sarah Banet-Weiser, Rosalind Gill and Catherine Rottenberg in conversation

    Open Access•Sarah Banet-Weiser, Sarah Banet‐weiser et al.•Feminist Theory•2020

  • Sweetening the deal

    Kavita Ilona Nayar•Journal of Gender Studies•2017

  • It's Its Own Thing

    Open Access•Maren T Scull•Sociological Perspectives•2020

  • Being Like Your Girlfriend

    Open Access•M Antònia Carbonero, Maria Gómez Garrido•Sociology•2018

  • Varieties of Sugar Dating in Sweden

    Open Access•Lena Gunnarsson, Sofia Strid•Social Problems•2023

  • Becoming a Male Client of Compensated Dating

    Cassini Sai Kwan Chu, William Sin et al.•Deviant Behavior•2016

  • The Hobbyist and the Girlfriend Experience

    Christine Milrod, M A Monto•Deviant Behavior•2012

Unique citing works7
Citations per year3,5
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 5
Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae