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The Dilemma of Consumerist Masculinity in Capitalist West Africa

Men Navigating Gender, Class, and Romance in Sierra Leone's Informal Economy

Bibliographic Data

ID2365751
AuthorsJoshua Lew Mcdermott (0000-0002-9677-9164, Southeastern Louisiana University, corresponding author)
Year2024
Volume53
Issue6
Pages723-757
Publication date2024-12-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Contemporary Ethnography (JOURNAL)
Journal identifiersISSN: 0891-2416 • E-ISSN: 1552-5414
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/08912416241269890
OpenAlexW4401650445
LanguageEN
References cited40

In urban Sierra Leone, more than 90% of young men survive precariously in the informal economy. Squeezed by an underdeveloped economy and the pressure to engage in a culture-ideology of consumerism indicative of twenty-first century capitalism, these men face the existential crisis of being unable to meet the material requirements for maintaining romantic relationships, caring for their families, and fulfilling expectations of a consumerist masculinity. This ethnography explores how these young men navigate this disconnect, grounding its analysis of masculinity in a class-based approach which centers the dearth of good jobs and the prevalence of informal work, both central features of capitalism in Africa today

Capitalism · Consumerism · Dilemma · Economic growth · Economics · Ethnography · Ideology · Informal sector · Masculinity · Political economy · Political science · Politics · Romance · Sierra leone · Socioeconomics · Sociology · Anthropology · Gender Roles and Identity Studies · Gender Studies · Law · Psychology · Sex work and related issues

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Highly citedNo
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