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Shredheads Go Mainstream'? Snowboarding and Alternative Youth

Bibliographic Data

ID2379436
AuthorsDuncan Humphreys (0000-0002-1908-369X, University of Otago, corresponding author)
Year1997
Volume32
Issue2
Pages147-160
Publication date1997-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Review for the Sociology of Sport (JOURNAL)
Journal identifiersISSN: 1012-6902 • E-ISSN: 1461-7218
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/101269097032002003
OpenAlexW2058047596
LanguageEN
Citations received35
References cited17

This article analyses how a number of postwar shifts in the social mood, or zeitgeist, have influenced the alternative youth culture of snowboarding. It is argued that although snowboarding provides consumer capitalism with a new source of styles and images to exploit, its market-driven popularity also enables snowboarders to create social spaces in which they retain many of the unique philosophies of alternative youth, such as cooperation, fun and freedom

Advertising · Aesthetics · Art · Business · Capitalism · Exploit · Mainstream · Mood · Political science · Politics · Popularity · Social movement · Sociology · Zeitgeist · Adventure Sports and Sensation Seeking · Computer Science · Gender Studies · Law · Psychology · Social Psychology · Sports, Gender, and Society · Winter Sports Injuries and Performance

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Unique citing works35
Citations per year1,25
Citation span1998 - 2025 (28)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 31
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