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Disclosure Management on Social Network Sites

Individual Privacy Perceptions and User-Directed Privacy Strategies

Bibliographic Data

ID2413705
AuthorsP K Masur (0000-0003-3065-7305, University of Hohenheim, corresponding author), Michael Scharkow (0000-0003-2293-7171, University of Hohenheim)
Year2016
Volume2
Issue1
Pages2/1/2056305116634368
Publication date2016-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSocial Media + Society (JOURNAL)
Journal identifiersISSN: 2056-3051 • E-ISSN: 2056-3051
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/2056305116634368
OpenAlexW2281556161
LanguageEN
Citations received21
References cited50

The social web and specifically social network sites (SNS) have offered new opportunities for interaction and communication, but have also increased the risk of privacy violations. In this study, we investigated how far users imply different disclosure management strategies in status updates and chat conversations. We hypothesized that users perceive specific information as differently private depending on their personal privacy preference, but generally show the same disclosure management pattern: the higher the perceived privacy level of an information, the less frequently it will be shared. We tested the hypothesis using an online survey with 316 German SNS users. The findings suggest that respondents engaged in disclosure management taking both communication channel and type of information into account. We further found that trust toward SNS contacts and use of privacy settings significantly influenced disclosure management in one-to-many (status updates) but not in one-to-one communications situations (chat conversations). The results complement existing research by showing the pivotal role of individual privacy perceptions in explaining users' privacy management in the social web

Business · Computer security · German · Information privacy · Internet privacy · Perception · Personally identifiable information · Preference · Private information retrieval · Self-disclosure · Social media · World Wide Web · Computer Science · Impact of Technology on Adolescents · Privacy, Security, and Data Protection · Psychology · Social Media and Politics · Social Psychology

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Unique citing works21
Citations per year2,33
Citation span2017 - 2026 (10)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 17
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