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Applying Qualitative Methods to Investigate Social Actions for Justice Using Social Media

Illustrations From Facebook

Bibliographic Data

ID2414130
AuthorsZaida Orth (0000-0002-2895-0417, University of the Western Cape, corresponding author), Michelle Andipatin (0000-0003-1805-9361, University of the Western Cape), Ferdinand C Mukumbang (0000-0003-1441-2172, University of the Western Cape), Brian Van Wyk (0000-0003-1032-1847, University of the Western Cape)
Year2020
Volume6
Issue2
Publication date2020-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSocial Media + Society (JOURNAL)
Journal identifiersISSN: 2056-3051 • E-ISSN: 2056-3051
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/2056305120919926
OpenAlexW3037113004
LanguageEN
Citations received7
References cited26

Social media is becoming a valuable resource for hosting activism as illustrated in the rise of the hashtag movements, such as #MeToo and #Endrapeculture, used to speak out against rape culture. In this article, we discuss the use of social media as the source and object of research, using the case of the 2016 South African #nakedprotest. We used naturalistic observation on Facebook comment threads and followed these up with online Facebook focus groups. Qualitative content analysis and thematic decomposition analysis were used, respectively, to explore online discourses of rape culture. We found that the use of social media as a medium for data collection is valuable for exploring trending social issues such as the rape culture #nakedprotest. We uncovered that social media offers researchers the opportunity to collect, analyze, and triangulate rich qualitative data for the exploration of social phenomena. This study illustrates the usefulness of social media as a pedagogical instrument

Content analysis · Data collection · Focus group · Media studies · Political science · Public relations · Qualitative analysis · Qualitative property · Qualitative research · Social justice · Social media · Social science · Sociology · Thematic analysis · World Wide Web · Computer Science · Gender, Feminism, and Media · Hate Speech and Cyberbullying Detection · Social Media and Politics

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  • Patriarchal Masculinities and Cyberbullying on Facebook

    Open Access•Lamia Islam•Gender Issues•2024

  • These Women are Making a Statement Against Rape and yet the only Thing Y'All can Focus on is ‘Eww They're Naked’”

    Open Access•Zaida Orth, Michelle Andipatin et al.•Gender Issues•2020

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    Open Access•Muhammad Zada, Salman Khan et al.•Sustainable Development•2025

  • Stereotypical Victims

    Open Access•Anne Groggel, Grace Kokoris et al.•Violence Against Women•2024

  • Critical Review of Sustainable Peace, Mediative Dialogue and Social Media

    Open Access•Afolaranmi A O, Akeem A A•African Journal of Social…•2022

  • Trustworthiness Over Time on Twitter

    Open Access•Jannicke Thinn Fiskvik, Andrea Vik Bjarkø et al.•Social Media + Society•2023

  • Socially Mediated Publicness

    Nancy K Baym, Drick Boyd et al.•Journal of Broadcasting &…•2012

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  • Sex(t)ing Revolution, Femen-izing the Public Square

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  • Rape Culture and the Feminist Politics of Social Media

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  • It’s On Us.” The Role of Social Media and Rape Culture in Individual Willingness to Mobilize Against Sexual Assault

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  • Tracing and archiving ‘constructed’ data on Facebook pages and groups

    Open Access•Admire Mare•Qualitative Research•2017

  • Rape culture and social media

    Sophie Sills, Chelsea Pickens et al.•Feminist Media Studies•2016

  • Safetytipsforladies

    Carrie A Rentschler, Carrie Rentschler•Feminist Media Studies•2015

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    Amanda Gouws•Agenda•2017

  • Tweeting rape culture

    Open Access•Megan Stubbs-Richardson, Nicole E Rader et al.•Feminism & Psychology•2018

  • Perception of rape culture on a college campus

    Open Access•Ashley Giraldi, Elizabeth Monk-Turner•Women s Studies International Forum•2017

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    Open Access•Braun, Virginia Braun et al.•Qualitative Research in Psychology•2006

  • EndRapeCulture Campaign in South Africa

    Amanda Gouws•Politikon•2018

  • Qualitative and Mixed Methods Social Media Research

    Open Access•Chareen Snelson, Chareen L Snelson•International Journal of…•2016

  • Online Facebook Focus Group Research of Hard-to-Reach Participants

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Unique citing works7
Citations per year1,17
Citation span2020 - 2025 (6)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 7
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