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Research Methods in Business Studies

Bibliographic Data

ID24172013
AuthorsPervez Ghauri (0000-0002-9728-485X, University of Birmingham), Kjell Gronhaug (Norwegian School of Economics), Roger Strange (0000-0002-6626-7379, University of Sussex)
Year2020
Publication date2020-01-31
Open AccessYes
TypeBOOK
VenueResearch Methods in Business Studies (SOURCE_BOOK)
PublisherCambridge University Press (PUBLISHER • US)
DOI10.1017/9781108762427
ISBN9781108762427
LanguageEN
Citations received12
References cited179

This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.

Data collection · Data science · Key (lock) · Management science · Quantitative Research · Social science · Sociology · Computer Science · Customer Service Quality and Loyalty · Engineering · Global and Cross-Cultural Management · Organizational Leadership and Management Strategies

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Unique citing works12
Citations per year2
Citation span2020 - 2026 (7)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 12
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