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Inverted Totems

On the Significance of "Woke" in the Culture Wars

Bibliographic Data

ID3323907
AuthorsTodd Madigan (0000-0001-8683-5006, Coastal Carolina University, corresponding author)
Year2023
Volume14
Issue11
Pages1337
Publication date2023-10-24
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueReligions (JOURNAL)
Journal identifiersISSN: 2077-1444 • E-ISSN: 2077-1444
PublisherMDPI AG (PUBLISHER • IT)
DOI10.3390/rel14111337
OpenAlexW4387907743
LanguageEN
Citations received8
References cited15

Early in the 21st century, the term woke became ubiquitous within the context of the culture wars. However, the meaning of the term has been notoriously difficult to pin down, and its use as a descriptor of the most bewildering range of phenomena has led many commentators to declare the word meaningless. My claim is that instead of focusing on what woke means, we should focus on what it does. And in order to demonstrate what woke does, I situate it within a novel typology of totems. As a totem, woke serves to create and constitute the self-awareness of an otherwise indefinite social identity. But it does so as neither a traditional totem (i.e., by representing the group's own sacred values and beliefs) nor an anti-totem (i.e., by representing an alien group with values and beliefs offensive to one's own). Instead, woke is an inverted totem, a symbol embodying all that one's social group is not, thereby representing one's group negatively. I then argue that in spite of the fact that it is the political right that uses woke most vociferously within the culture wars, neither the Republican Party nor any other ideologically conservative institution is the social group symbolized by woke

Art · Epistemology · Ideology · Linguistics · Literature · Offensive · Political science · Politics · Sociology · Totem · Anthropology · Gender, Feminism, and Media · History · Law · Music History and Culture · Philosophy · Social and Cultural Dynamics

  • “This Barbie is Woke!”

    Open Access•Hadas Gur-Ze’ev, Neta Kligler-Vilenchik•Feminist Media Studies•2026

  • From #StayWoke to “Culture Wars”

    Open Access•Sara Holland Levin, Rui Wang et al.•Political Communication•2026

  • Shades of acceptance

    Open Access•Lise-Lore Steeman, Lise‐Lore Steeman et al.•Analyses of Social Issues and…•2026

  • Tracing the evolution of online anti-woke publics

    Kelly Jensen, Robert Asen•Communication Education•2026

  • Them! Ingroup-outgroup dynamics in Flemish anti-woke discourses on X

    Open Access•A Dhoest•Discourse Context & Media•2025

  • Online knowledge production in polarized political memes

    Open Access•Alyvia Walters, Tawfiq Ammari et al.•New Media & Society•2024

  • The concept of ‘woke’ in Argentina during Javier Milei’s presidency

    Alejandro Nieto, Silvana Ferreyra•International Review of Sociology•2026

  • Classroom Culture Wars

    Open Access•Brady Arrenius, Cameron Shook et al.•Religions•2025

  • The Black Intellectual Tradition

    Derrick P Alridge, Cornelius L Bynum et al.•Black Intellectual Tradition•2021

  • Understanding and Teaching the Civil Rights Movement

    Hasan Kwame Jeffries•Understanding and Teaching the…•2019

  • Afropolitan Projects

    Anima Adjepong•Afropolitan Projects•2021

  • Queering Religion, Religious Queers

    S Takhar, Yvette Taylor et al.•Queering Religion, Religious Queers•2014

  • Moral Firms

    Open Access•Rebecca Henderson•Daedalus•2023

  • We Are Woke

    Open Access•Aeriel A Ashlee, Bianca Zamora et al.•International Journal of…•2017

Unique citing works8
Citations per year4
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 6
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