Code-breaking/code-making
A new language approach in advertising
Bibliographic Data
| ID | 3576130 |
|---|---|
| Authors | María José García Vizcaíno (0000-0001-5045-3292, Montclair State University, corresponding author) |
| Year | 2011 |
| Volume | 43 |
| Issue | 8 |
| Pages | 2095-2109 |
| Publication date | 2011-06-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Pragmatics (JOURNAL) |
| Journal identifiers | ISSN: 0378-2166 • E-ISSN: 1879-1387 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.pragma.2010.10.014 |
| OpenAlex | W2073950957 |
| Language | EN |
| Citations received | 7 |
| References cited | 27 |
Advertising · Business · Code (set theory · Code-switching · Context (archaeology · Fetishism · Frame (networking · Linguistics · Programming language · Sociology · Value (mathematics · Computer Science · Digital Communication and Language · Discourse Analysis in Language Studies · History · Language, Discourse, Communication Strategies · Philosophy
Advertising to Italian English Bilinguals in Australia
What Are Persuasive Languages and Strategies for Advertorial Advertising in Indonesia? Critical Discourse Analysis (Apa Bahasa Dan Strategi Persuasif Untuk Periklanan Advertorial Di Indonesia? Analisis Wacana Kritis)
Linguistic Features of Bali Ecotourism Villages Advertisements and Their Influence on Tourist Visits
Multilingualism in written discourse
A study of the English appearing in Mandarin direct marketing materials in Taiwan
Constructing and Disputing Brand National Identity in Marketing Discourse
English in advertising in Brazil
Spanish in the United States
Duelling Languages
One Speaker, Two Languages
Advertising as Multilingual Communication
Introduction to Bilingualism
English in advertising and brand naming
Symbolic Values of Foreign Language Use
Linguistic normalisation and the market
English as a cultural symbol
Comparing codeswitching and borrowing
Language display
Sometimes I'll start a sentence in Spanish Y Termino EN EspaÑOL
Multilingualism, diaspora, and the Internet
Multilingualism and commercial language practices on the Internet
Advertising as Multilingual Communication
Explaining the role of norms and rationality in codeswitching
Style shifting in commercials
Linguistic constructions of modernity
Identity constructions in multilingual advertising
English in product advertisements in Belgium, France, Germany, the Netherlands and Spain
Convergence of English in Russian TV commercials
English in the Ecuadorian commercial context
Mixing English in French advertising
Structural Constraints in Code-Switched Advertising
| Unique citing works | 7 |
|---|---|
| Citations per year | 0,54 |
| Citation span | 2013 - 2024 (12) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 7 |