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Prosocial Behaviors and the Restoration of a Tarnished Identity

Bibliographic Data

ID3758822
AuthorsMaria C Ramos (0000-0003-2622-2624, Duke University), María Cristina Fernández Ramos (0000-0002-0220-2963, Duke University, corresponding author)
Year2023
Volume67
Issue1
Pages77-99
Publication date2023-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Behavioral Scientist (JOURNAL)
Journal identifiersISSN: 0002-7642 • E-ISSN: 1552-3381
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/00027642211066036
OpenAlexW4210996483
LanguageEN
References cited42

How can moral transgressors rebuild their image as good people? Using affect control theory, I hypothesize that prosociality-benefitting others-will blunt negative impressions of a norm violator. I also hypothesize that benefitting good or weak people-and not bad or powerful people-will amplify the positive effect of prosociality. In two survey-vignette studies, participants reported their perceptions about a man who takes money from a found wallet-unethical behavior-and gives or does not give it to someone else-prosocial behavior. Results show prosociality redeems violators more when they help good rather than bad persons. In certain situations, helping powerless persons is more image revamping than helping powerful persons

Altruism (biology) · Identity (music) · Perception · Prosocial behavior · Vignette · Emotions and Moral Behavior · Psychology · Psychology of Moral and Emotional Judgment · Social and Intergroup Psychology · Social Psychology

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Citation velocityhistorical
Highly citedNo
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