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Pricing the Priceless Surgery

Professional Expertise and the Marketing of High-Risk Surgery in South Korea

Bibliographic Data

ID4564458
AuthorsAnson Au (0000-0002-8180-5104, Department of Applied Social Sciences, The Hong Kong Polytechnic University, Hung Hom, Hong Kong Special Administrative Region, corresponding author)
Year2023
Volume42
Issue5
Pages465-478
Publication date2023-07-04
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueMedical Anthropology (JOURNAL)
Journal identifiersISSN: 0145-9740 • E-ISSN: 1545-5882
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/01459740.2023.2203392
PMID37075224
OpenAlexW4366368753
LanguageEN
References cited29

Through ethnographic fieldwork in cosmetic surgery clinics in Seoul, South Korea in 2018, in this article I investigate how professional clinicians persuade consumers to purchase surgery during consultations. Enamored by the ascendancy of the Korean cultural industry, many non-Koreans are drawn to Korea for the storied, domestic brand of surgery believed to be inextricable from the aesthetic appeal of their idols. Clinical professionals capitalize on this Korean ascendancy by transforming the meanings of surgical success (as symbolic attainment of moral-existential satisfaction) and failure (as deficiency of its symbolic rewards) to trust in their moral authority and expertise

Appeal · Ethnography · Existentialism · Political science · Sociology · Anthropology · Body Image and Dysmorphia Studies · Female Genital Mutilation/Cutting Issues · Global Healthcare and Medical Tourism · Law · Medicine · Nursing · Psychology

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Citation velocityhistorical
Highly citedNo
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