Parental beverage choices to inform policy on sugar-sweetened beverages
A Discrete Choice Experiment
Bibliographic Data
| ID | 4595656 |
|---|---|
| Authors | Nyamdavaa Byambadorj (0000-0002-1899-3974, Macquarie University), Rohan Best (0000-0002-9333-6149, Macquarie University), Undram Mandakh (0000-0001-9624-164X, Mongolian National University), Kompal Sinha (0000-0003-4318-6100, Macquarie University) |
| Year | 2025 |
| Volume | 383 |
| Pages | 118404 |
| Publication date | 2025-10-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Social Science & Medicine (JOURNAL) |
| Journal identifiers | ISSN: 0277-9536 • E-ISSN: 1873-5347 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.socscimed.2025.118404 |
| PMID | 40701109 |
| OpenAlex | W4412507436 |
| Language | EN |
| References cited | 47 |
This study addresses growing concerns regarding childhood obesity and cardiovascular diseases by exploring the effects of possible policy measures on the intention to choose sugar-sweetened beverages (SSBs) in Mongolia, a low-income country. Focusing on parents' preferences for purchasing SSBs, we employed a stated preference choice experiment to analyse how various product attributes, including price, labelling, sugar content and store placement, affect parents' purchase decisions. Price increases were the most effective intervention, with larger increases leading to a substantial reduction in purchase probability. Labelling also played a crucial role, particularly graphic warnings, which strongly deterred selection. Reducing sugar content positively influenced preferences. Also, store placement at less prominent locations (e.g., back row and bottom shelf) was associated with lower selection probability; however, these results reflect stated preferences and should be interpreted cautiously given their hypothetical nature. Additionally, estimates of willingness to pay suggest consumers are less willing to purchase SSBs with graphic warning labels and placement in the back row and bottom level. These findings highlight the importance of integrating multiple regulatory measures to effectively curb SSB consumption and mitigate associated health risks in Mongolia
Advertising · Biology · Business · Discrete choice · Economics · Environmental health · Food choice · Public economics · Sugar · Economic and Environmental Valuation · Economics of Agriculture and Food Markets · Medicine · Obesity, Physical Activity, Diet · Psychology · Food Science · Marketing
Applied Choice Analysis
The Generalized Multinomial Logit Model
Fitting Mixed Logit Models by Using Maximum Simulated Likelihood
Does social class predict diet quality?
Effects coding in discrete choice experiments
Policy lessons from health taxes
Discrete choice experiments in health economics
Prevention of childhood overweight and obesity in Mongolia, the Philippines and Vietnam
How to do (or not to do) … Designing a discrete choice experiment for application in a low-income country
Oakland’s sugar-sweetened beverage tax
Sugar sweetened beverage consumption by Australian children
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Taxing sugar-sweetened beverages
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Sugar-Sweetened Beverage Taxes in Brazil
Consumer preferences for sugar-sweetened beverages
Sugar-sweetened beverage price elasticities in a hypothetical convenience store
| Citation velocity | historical |
|---|---|
| Highly cited | No |