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Negativity drives online news consumption

Bibliographic Data

ID4615985
AuthorsCarol E Robertson (0000-0001-8403-6358, New York University), Nicolas Pröllochs (0000-0002-1835-7302, Justus-Liebig-Universität Gießen), Kaoru Schwarzenegger (ETH Zurich), Philip Pärnamets (0000-0001-8360-9097, Karolinska Institutet), Jay J Van Bavel (0000-0003-2172-1184, New York University, corresponding author), Stefan Feuerriegel (0000-0001-7856-8729, LMU Klinikum, corresponding author)
Year2023
Volume7
Issue5
Pages812-822
Publication date2023-03-16
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueNature Human Behaviour (JOURNAL)
Journal identifiersISSN: 2397-3374 • E-ISSN: 2397-3374
PublisherSpringer Science and Business Media LLC (PUBLISHER)
DOI10.1038/s41562-023-01538-4
PMID36928780
OpenAlexW4327568915
LanguageEN
Citations received86
References cited65

Online media is important for society in informing and shaping opinions, hence raising the question of what drives online news consumption. Here we analyse the causal effect of negative and emotional words on news consumption using a large online dataset of viral news stories. Specifically, we conducted our analyses using a series of randomized controlled trials (N = 22,743). Our dataset comprises ~105,000 different variations of news stories from Upworthy.com that generated ∼5.7 million clicks across more than 370 million overall impressions. Although positive words were slightly more prevalent than negative words, we found that negative words in news headlines increased consumption rates (and positive words decreased consumption rates). For a headline of average length, each additional negative word increased the click-through rate by 2.3%. Our results contribute to a better understanding of why users engage with online media

Advertising · Business · Headline · Linguistics · Negativity effect · Sociology · Media Influence and Health · Misinformation and Its Impacts · Psychology · Social Media and Politics · Social Psychology

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Unique citing works86
Citations per year28,67
Citation span2023 - 2026 (4)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 82
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