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The Role of the Media in Influencing Children's Nutritional Perceptions

Bibliographic Data

ID4638672
AuthorsEnid Dorey (University of Auckland, Auckland, New Zealand), Judith Mccool (0000-0001-6646-6661, University of Auckland, Auckland, New Zealand)
Year2009
Volume19
Issue5
Pages645-654
Publication date2009-05-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueQualitative Health Research (JOURNAL)
Journal identifiersISSN: 1049-7323 • E-ISSN: 1552-7557
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1049732309334104
PMID19380500
OpenAlexW2104296399
LanguageEN
Citations received17
References cited17

Recently the mass media environment of children, in particular food advertising, has come under scrutiny as a contributing factor in the increasing prevalence of childhood obesity. Focus groups were used to explore how children's appraisals of various forms of media inform their health-related perceptions about eating and nutrition. Ninety participants aged 10 to 12 years were recruited from schools throughout Auckland, New Zealand. Schools were randomly selected from among those rated with low, medium, and high socioeconomic status. Results show that the media is a key factor shaping how young people conceptualize healthy eating and healthy bodies. Mass media food messages were not seen as a credible source of health information; rather, they assist in constructing and reinforcing dominant misconceptions about food, healthy eating, and nutrition. Nutritional messages embedded in both health promotion and advertising were perceived to be conflicting and ambiguous, and might serve to undermine the trustworthiness of health promotion initiatives

Advertising · Business · Childhood obesity · Developmental psychology · Environmental health · Focus group · Health promotion · Healthy eating · Mass media · Obesity · Overweight · Perception · Physical activity · Political science · Population · Public health · Scrutiny · Socioeconomic status · Trustworthiness · Child Development and Digital Technology · Consumer Behavior in Brand Consumption and Identification · Media Influence and Health · Medicine · Nursing · Psychology · Social Psychology · Marketing

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Unique citing works17
Citations per year1,13
Citation span2011 - 2026 (16)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 17
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