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George Eastman's Modern Stone-Age Family

Snapshot Photography and the Brownie

Bibliographic Data

ID4743502
AuthorsM Olivier (0009-0000-7402-7300), Martin S Olivier (0000-0002-5030-6134, corresponding author)
Year2007
Volume48
Issue1
Pages1-19
Publication date2007-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueTechnology and Culture (JOURNAL)
Journal identifiersISSN: 0040-165X • E-ISSN: 1097-3729
PublisherProject MUSE (PUBLISHER • US)
DOI10.1353/tech.2007.0035
OpenAlexW2033290711
LanguageEN
Citations received10
References cited6

In 1900, George Eastman brought snapshot photography to the masses with the introduction of the $1 Brownie camera. Borrowing the name and likeness of the folkloric creatures popularized (or instrumentalized) by Palmer Cox, Eastman conflates folklore and technology. He allies his product with an enchanted world, and creates a magical tale of origins for the little box camera. This essay analyzes the advertising campaign that first mass-marketed modern snapshot photographing as a form of folk narrative

Archaeology · Art · Art history · Creatures · Folklore · George (robot) · Literature · Narrative · Photography · Snapshot (computer storage) · Visual arts · Comics and Graphic Narratives · Computer Science · Folklore, Mythology, and Literature Studies · History · Media, Gender, and Advertising

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Unique citing works10
Citations per year0,63
Citation span2010 - 2026 (17)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 8
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