Message framing with respect to decisions about vaccination

The roles of frame valence, frame method and perceived risk

Bibliographic Data

ID5268818
AuthorsEamonn Ferguson (0000-0002-7678-1451, University of Nottingham, corresponding author), Laura Gallagher (0000-0002-1997-7773, University of Nottingham)
Year2007
Volume98
Issue4
Pages667-680
Publication date2007-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBritish Journal of Psychology (JOURNAL)
Journal identifiersISSN: 0007-1269 • E-ISSN: 2044-8295
PublisherWiley (PUBLISHER • GB)
DOI10.1348/000712607x190692
PMID17535469
OpenAlexW2088173070
LanguageEN
Citations received22
References cited37

People respond differently when information is framed either positively or negatively (frame valence). Two prominent models propose that the effects of valence are moderated by (1) the method of framing (attributes vs. goals: Levin, Schneider, & Gaeth, 1998) and (2) perceived risk (Rothman & Salovey, 1997). This experiment (N = 200) explores the joint influence of both of these moderators with respect to decisions about a flu vaccination. The study extends previous work by integrating these two models and exploring the moderating effects of two different aspects of perceived risk (personal outcome effectiveness and procedural risk). The results show that personal outcome effectiveness indirectly links frames to intentions. Procedural risk moderates the relationship between valence and method in a manner consistent with predictions from Levin et al.. Partial support for the model proposed by Rothman and Salovey are observed for goal frames only

Framing (construction) · Framing effect · Perception · Persuasion · Risk perception · Valence (chemistry) · Behavioral Health and Interventions · Misinformation and Its Impacts · Psychology · Social Psychology · Vaccine Coverage and Hesitancy