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Keanu's late style

The Ubiquitous Art of Short-Form Celebrity

Bibliographic Data

ID5675313
AuthorsNitin Govil (0009-0009-5182-3676, University of Southern California, corresponding author)
Year2022
Volume13
Issue2
Pages214-227
Publication date2022-04-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCelebrity Studies (JOURNAL)
Journal identifiersISSN: 1939-2397 • E-ISSN: 1939-2400
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/19392397.2022.2063402
OpenAlexW4224306849
LanguageEN
References cited15

Over the course of his Hollywood career, Keanu Reeves’ stardom has elicited contradictory appraisals. A well-documented history of personal struggle has facilitated a collective engagement with the lived reality of the star, fostering the public construction of an emotional interiority. Yet, these efforts at authentication seem to be obstructed by the enigmatic star’s commitment to a form of privacy that eschews the conventions of celebrity access . Following a discussion of the longstanding contradictions around his celebrity subjectivity, this article focuses on transformations in Reeves’ persona over the past decade. Since 2010ʹs ‘Sad Keanu’ meme, the star’s popularity has exploded into ubiquity, creating new fantasies of communicative disclosure. I unpack this late career ubiquity by focusing on the figurations of his celebrity identity across the ‘short form ephemera’ of memes, selfies, and film cameos. This article shows how these ephemera create new mediations of celebrity proximity, including his cameo in the romantic comedy Always Be My Maybe, where the articulation of Keanu’s Asian heritage marked an important intervention into the public life of the star. Working across celebrity studies paradigms including reluctance and confession, this article traces an emerging short-form media ecology unfolding serially across new arrangements of celebrity interaction

Aesthetics · Art · Visual arts · Asian Culture and Media Studies · Computer Science · Gender, Feminism, and Media · Media, Gender, and Advertising

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    J Burge•Continuum•2006

  • What is the self in the celebrity selfie? Celebrification, phatic communication and performativity

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  • From Clooney to Kardashian

    Pamela Ingleton, Lorraine York•Celebrity Studies•2019

Citation velocityhistorical
Highly citedNo
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