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The Tan from Ipanema

Freyre,Morenidade, and the Cult of the Body in Rio de Janeiro

Bibliographic Data

ID5857754
AuthorsNatasha Pravaz (Wilfrid Laurier University, corresponding author)
Year2009
Volume34
Issue67
Pages79-104
Publication date2009-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCanadian Journal of Latin American and Caribbean Studies / Revue canadienne des études latino-américaines et caraïbes (JOURNAL)
Journal identifiersISSN: 0826-3663 • E-ISSN: 2333-1461
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/08263663.2009.10816965
OpenAlexW1985402120
LanguageEN
Citations received9
References cited24

The central argument of this article is that the most valued female bodies in Rio de Janeiro are those of white Brazilians who are able to embody the symbolic qualities of mulattoes. In particular, I focus on the characteristics associated with mulatto women in the context of carnival, and look at how in recent years white women have progressively come to occupy the spotlight in this setting. The article explores the Brazilian fascination with the mulata in terms of stereotypes that organize images of social difference and convey specific longings and desire. It situates the emergence of this fascination within the context of colonial gender and race relations and, later, the development of a national ideology focused on the value of whitening through “mixing.” While showing how women's bodies have become surfaces upon which masculinist and nationalist desires are deployed, the article argues that morenidade (brownness), while commonly thought of as interchangeable with mulatice (mulattoness) as a central value and self-concept in Brazilian society, is in fact the preferred social type. The article concludes that morenidade is one aspect of the idealized “perfect body” in Rio's society, where locals manipulate their physiques using numerous techniques to obtain such an ideal for themselves

Aesthetics · Archaeology · Argument (complex analysis · Art · Colonialism · Context (archaeology · Cult · Ideal (ethics · Ideology · Nationalism · Political science · Politics · Psychoanalysis · Sociology · The Symbolic · Value (mathematics · White (mutation · Anthropological Studies and Insights · Gender Studies · Geographies of human-animal interactions · History · Law · Psychology · Sex work and related issues

  • Modelos estéticos hegemónicos, subalternos y/o alternativos

    Open Access•Vanessa Ortiz Piedrahíta•Tabula rasa•2013

  • Performing Mulata-ness

    Open Access•Natasha Pravaz•Latin American Perspectives•2012

  • Alternative Temporalities

    Scott Stanley, Sharon Stanley•Theory & Event•2018

  • Classified beauty

    Open Access•E Rocha, Marina Frid•Journal of Consumer Culture•2016

  • Shifting Racial Subjectivities and Ideologies in Brazil

    Open Access•Stanley R Bailey, Fabrício M Fialho•Socius Sociological Research for…•2018

  • The Well of Samba

    Natasha Pravaz•Canadian ethnic studies•2010

  • Uma cultura atrasada

    Open Access•Jimmy Turner•The Journal of Latin American and…•2014

  • Solar Seduction

    Open Access•J Roth-Gordon, Jennifer Roth‐gordon et al.•American Anthropologist•2025

  • Towards a Biopolitics of Beauty

    Alvaro Jarrin•Journal of Latin American…•2015

  • African-American reflections on Brazil's racial paradise

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  • Unbearable Weight

    Susan Bordo•Unbearable Weight•2003

  • Death Without Weeping

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  • Nationalisms and Sexualities

    Neal King•English Journal of the English…•1993

  • Hour of Eugenics

    Nancy Stepan•Hour of Eugenics•1996

  • Outline of a Theory of Practice

    Open Access•Pierre Bourdieu, Richard Nice•On Violence•2007

  • Black into White

    Thomas E Skidmore•Black into White•1993

  • Embracing Race

    Open Access•Robin E Sheriff•Journal of Latin American…•2003

  • Hybridity Brazilian Style

    Natasha Pravaz•Identities•2008

  • Brazilian Mulatice

    Open Access•Natasha Pravaz•Journal of Latin American…•2003

  • Gender Trouble

    Judith Butler•Gender Trouble•2011

  • Colonial desire

    Open Access•James Derrick Sidaway•Journal of Rural Studies•1996

  • Living the Paradox

    Open Access•Vikki Krane, Precilla Y L Choi et al.•Sex Roles•2004

  • Tropical Multiculturalism

    Andrew J Kirkendall, Robert Stam•History of Education Quarterly•1998

  • Colonial Desire

    Robert J C Young, Robert Young•Colonial desire•2005

  • The Repeating Island

    Antonio Benitez-Rojo, Antonio Benítez Rojo et al.•Repeating Island•1996

  • Compreendendo a "África" e a "negritude" na Colômbia

    Open Access•P Wade•Estudos Afro-Asiáticos•2003

  • Racialized Boundaries

    Kia Lilly Caldwell•The Journal of Negro Education•2001

  • Racial Politics in Contemporary Brazil

    Open Access•Jeffrey Lesser•American Ethnologist•2000

  • Techniques of the body∗

    Marcel Mau, Marcel Mauss•Economy and Society•1973

Unique citing works9
Citations per year0,56
Citation span2010 - 2025 (16)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 8
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