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People, Algorithms, and Business Models in Online Dating

Bibliographic Data

ID5948754
AuthorsElizabeth F Churchill (0009-0009-7452-8805), Elizabeth S Goodman (University of California, Berkeley)
Year2008
Volume2008
Issue1
Pages86-100
Publication date2008-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEthnographic Praxis in Industry Conference Proceedings (CONFERENCE)
Journal identifiersISSN: 1559-890X • E-ISSN: 1559-8918
PublisherWiley (PUBLISHER • GB)
DOI10.1111/j.1559-8918.2008.tb00097.x
OpenAlexW2171454224
LanguageEN
Citations received1
References cited11

A confluence of personal, technical and business factors renders priorities, practices, and desires visible - and invisible - when people use online dating sites to look for partners. Based on a review of websites, interviews with dating site designer/developers, and interviews with would-be daters about their online experiences and their first dates, we offer some insights into the entanglement between daters, site implementers, and business models that is part and parcel of getting 'matched' via the Internet. We also examine the role of the website interface and match algorithms in the expression of the "real me" and the search for "the one"- and then how processes of self-presentation and partner imagination play into the planning, expectation-setting and experience of the first date. Finally, we reflect on issues raised for design and for strategic technology development. This study of online-offline encounters is an example of using detailed qualitative analyses to deliver deeper understandings of people's experiences, offering a complement to large-scale, aggregated data summaries based on website activity logs and surveys

Business · Business model · Complement (music · Data science · Geography · Knowledge management · Online business · Presentation (obstetrics · Scale (ratio · The Internet · World Wide Web · Computer Science · Digital Marketing and Social Media · Evolutionary Psychology and Human Behavior · Psychology · Sexuality, Behavior, and Technology · Marketing

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    Open Access•Ken Anderson, Tony Salvador et al.•Ethnographic Praxis in Industry…•2013

  • Self-Presentation in Online Personals

    Open Access•Jennifer C Gibbs, Jennifer L Gibbs et al.•Communication Research•2006

  • Communities in Cyberspace

    Peter Kollock, Marc Smith•Communities in Cyberspace•2002

  • Identity and deception in the virtual community

    Judith Donath•Communities in Cyberspace•2002

  • Managing Impressions Online

    Open Access•Nicole B Ellison, Nicole Ellison et al.•Journal of Computer-Mediated…•2006

  • Less is more

    Michael I Norton, Jeana H Frost et al.•Journal of Personality and Social…•2007

  • Online Place and Person-Making

    Open Access•Rachel Jones, Rachel K Jones et al.•Ethnographic Praxis in Industry…•2006

  • Life beyond the Screen

    Open Access•Michael Hardey•The Sociological Review•2002

  • Culture, gender, and identity in cross-cultural personals and matrimonials

    Open Access•Anita Pandey•World Englishes•2004

Unique citing works1
Citations per year0,08
Citation span2013 - 2013 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1
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