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Digital media’s discursive strategies against anabolic-androgenic steroids

A corpus-assisted discourse analysis

Bibliographic Data

ID5966576
AuthorsNattawaj Kijratanakoson (0000-0001-5629-2063, Chulalongkorn University, Thailand, corresponding author)
Year2020
Volume22
Issue3
Pages339-355
Publication date2020-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueDiscourse Studies (JOURNAL)
Journal identifiersISSN: 1461-4456 • E-ISSN: 1461-7080
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1461445620906024
OpenAlexW3007371174
LanguageEN
Citations received1
References cited30

The purposes of this study are twofold. First, it investigates how the digital media discursively react against the use of anabolic-androgenic steroids (AAS). Second, it examines how Thailand is portrayed as a venue for steroid holiday among recreational bodybuilders from the Western countries. Adhering to the principle of theoretical triangulation, the study employs two frameworks including Reisigl and Wodak’s discursive strategies and Van Dijk’s ideological structures. The methodology undertaken is a corpus-assisted discourse analysis. The corpus contains 100 articles published on various websites between the period of 2014 and 2019 with the total number of 107,116 words. Main findings indicate that, regarding the first purpose, the media portray AAS as the ‘outgroup’ by employing various negative lexical items while attempting to dilute any claimed benefits. Concerning the second purpose, Thailand is represented as a venue in which AAS are easily available coupled with corrupt dealers and lax regulations

Critical discourse analysis · Discourse analysis · Ideology · Linguistics · Media studies · Political science · Politics · Sociology · Triangulation · Doping in Sports · Gender Studies · Hormonal and reproductive studies · Philosophy · Psychology

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Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1
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