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Comparing the Accuracy of RDD Telephone Surveys and Internet Surveys Conducted with Probability and Non-Probability Samples

Bibliographic Data

ID6367063
AuthorsDavid S Yeager (0000-0002-8522-9503, corresponding author), Jon A Krosnick (0000-0003-0336-1613, corresponding author), Linchiat Chang, Harold S Javitz (0000-0002-6370-174X), Matthew S Levendusky, Matthew Levendusky (0000-0003-3295-1276), Alberto Simpser (0000-0003-0547-8698), Rui Wang (0000-0001-7155-3356)
Year2011
Volume75
Issue4
Pages709-747
Publication date2011-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenuePublic Opinion Quarterly (JOURNAL)
Journal identifiersISSN: 0033-362X • E-ISSN: 1537-5331
PublisherOxford University Press (PUBLISHER • GB)
DOI10.1093/poq/nfr020
OpenAlexW2136621417
LanguageEN
Citations received278
References cited62

This study assessed the accuracy of telephone and Internet surveys of probability samples and Internet surveys of non-probability samples of American adults by comparing aggregate survey results against benchmarks. The probability sample surveys were consistently more accurate than the non-probability sample surveys, even after post-stratification with demographics. The non-probability sample survey measurements were much more variable in their accuracy, both across measures within a single survey and across surveys with a single measure. Post-stratification improved the overall accuracy of some of the non-probability sample surveys but decreased the overall accuracy of others. Higher completion and response rates of the surveys were associated with less accuracy. Accuracy did not appear to change from 2004/2005 to 2009 for any of the methods, and these conclusions are reinforced by data collected in 2008 as well. These results are consistent with the conclusion that non-probability samples yield data that are neither as accurate as nor more accurate than data obtained from probability samples

Demographics · Environmental health · Population · Sample (material · Statistics · Survey data collection · Survey sampling · Demography · Healthcare Policy and Management · Mathematics · Medicine · Survey Methodology and Nonresponse · Urban, Neighborhood, and Segregation Studies

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Unique citing works278
Citations per year10,3
Citation span1999 - 2026 (28)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 275
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