Americans and Advertising
Thirty Years of Public Opinion
Bibliographic Data
| ID | 6368368 |
|---|---|
| Authors | Stephen A Greyser, Raymond A Bauer |
| Year | 1966 |
| Volume | 30 |
| Issue | 1 |
| Pages | 69 |
| Publication date | 1966-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Public Opinion Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 0033-362X • E-ISSN: 1537-5331 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/267382 |
| OpenAlex | W2108477353 |
| Language | EN |
| Citations received | 1 |
This historical analysis of American public opinion toward advertising as an institution in our society reveals remarkable stability in basic feelings about advertising and its major institutional elements over the past thirty years. Although there is a general paucity of data from which to generalize, opinions are examined in perspective on issues such as the public's general favorability toward advertising, advertising and the economy, advertising as a persuader, truth and standards of advertising, and advertising's effect on prices
Advertising · Advertising account executive · Advertising campaign · Advertising research · Business · Feeling · Institution · Online advertising · Perspective (graphical · Political science · Public opinion · The Internet · Consumer Behavior in Brand Consumption and Identification · Law · Psychology · Social Psychology
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,03 |
| Citation span | 1996 - 1996 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |