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Love is love

Reverse isomorphism and the rise of LGBTQ+ romance publishing

Datos Bibliográficos

ID6443586
AutoresC Philip Larson (0000-0002-4171-809X, University of Colorado Boulder, autor de correspondencia), Ashley R Carter (0000-0001-7513-4845, University of Colorado Boulder), Ashley Carter (University of Colorado Boulder)
Año2023
Volumen27
Número5
Páginas3017-3038
Fecha de publicación2023-12-30
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaNew Media & Society (JOURNAL)
Identificadores de la revistaISSN: 1461-4448 • E-ISSN: 1461-7315
EditorialSAGE Publishing (PUBLISHER • US)
DOI10.1177/14614448231218991
OpenAlexW4390470513
IdiomaEN
Citas recibidas5
Referencias citadas37

In the late 2010s, US romance publishing underwent an astonishing change. Previously, same-sex couples were all but nonexistent in romances released by major publishers. By 2022, every large publisher in the United States issued romances featuring same-sex couples: A few also published bisexual, trans, or polyamorous romances. This article turns to neo-institutionalism to analyze how processes of isomorphism contributed to this change. Through interviews with 10 authors and 7 editors, we show how specific mechanisms associated with isomorphism—coercion, mimesis, and normative pressures—explain this major shift. Contrary to prevailing literature, we find that structural innovations moved from publishing’s periphery to its core in a process we call reverse isomorphism. We contribute to discussions of representation in media by showing how social, organizational, and institutional processes facilitate or suppress underrepresented voices. At the same time, we caution that new structures may create new types of marginalization

Coercion (linguistics · Institutionalism · Isomorphism (crystallography · Linguistics · Normative · Political science · Politics · Psychoanalysis · Publishing · Representation (politics · Romance · Sociology · Gender Studies · Gender, Feminism, and Media · Law · Marriage and Sexual Relationships · Philosophy · Psychology · Sexuality, Behavior, and Technology

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Obras citantes distintas5
Citas por año5
Intervalo de citas2025 - 2026 (2)
Velocidad de citacióncurrent
Altamente citadoNo
Tipos de citaNeutras: 5
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