Platformed creativity
Female chuktubers in Korean football media
Bibliographic Data
| ID | 7151083 |
|---|---|
| Authors | Ju Oak Kim (0000-0003-0752-1282, Texas A&M International University, corresponding author) |
| Year | 2025 |
| Volume | 31 |
| Issue | 3 |
| Pages | 1214-1229 |
| Publication date | 2025-06-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Convergence The International Journal of Research into New Media Technologies (JOURNAL) |
| Journal identifiers | ISSN: 1354-8565 • E-ISSN: 1748-7382 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/13548565251320295 |
| OpenAlex | W4407445450 |
| Language | EN |
| Citations received | 1 |
| References cited | 51 |
This study proposes the concept of platformed creativity to examine how new technologies have engaged in the social dynamics of creative practices. In recent years, a few Korean female digital creators have become visible by producing and sharing gender-bound football media content on YouTube. Based on a critical discourse analysis involving the channels of four female Korean chuktubers, I found that this user-generated media platform offers these female digital creators the opportunity to capitalize on their unpopular and unconventional characteristics and narratives, allowing them to transform their creative practices into collective resistance against gender norms and hierarchies in the football media industry. However, YouTube also limits these chuktubers’ creative possibilities to the extent that it does not fundamentally intervene in the existing gender architecture within society. This study concludes that user-generated media platforms invigorate the social dynamics of creative practices while simultaneously controlling the social potential of creative imagination
Creativity · Football · Political science · Digital Games and Media · Psychology · Social Psychology · Sport and Mega-Event Impacts · Sports, Gender, and Society
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Routledge Handbook of Sport and New Media
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Media portrayal of sportswomen in East Asia
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| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |