If you want to learn about real behaviour, measure real behaviour
Bibliographic Data
| ID | 7324314 |
|---|---|
| Authors | Giampaolo Viglia (0000-0001-8521-4988, University of Portsmouth, corresponding author), Sara Dolnicar (0000-0001-5176-3161, UQ Business School, The University of Queensland, Brisbane, QLD, Australia), Diletta Acuti (0000-0002-4609-6736, University of Bath), Juan L Nicolau (0000-0003-0048-2823, Virginia Tech) |
| Year | 2024 |
| Volume | 32 |
| Issue | 11 |
| Pages | 2245-2257 |
| Publication date | 2024-08-19 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Sustainable Tourism (JOURNAL) |
| Journal identifiers | ISSN: 0966-9582 • E-ISSN: 1747-7646 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/09669582.2024.2392837 |
| OpenAlex | W4401973211 |
| Language | EN |
| Citations received | 37 |
| References cited | 58 |
We argue that research aiming to understand or change human behavior must measure real behavior, not just behavioral intentions, to draw valid conclusions. The work highlights the well-established gap between people’s intentions and behavior across various tourism and hospitality contexts. Methodologically, we encourage authors not to rely on behavioral intentions and instead measure real behavior. We provide an overview of methods available to capture real behavior either automatically or manually in tourism contexts. The article also introduces a special issue in the Journal of Sustainable Tourism that showcases the measurement of real environmentally significant tourist behavior using diverse methods, such as biometric techniques, big data analytics, field observations, and experiments. We conclude by discussing five issues that prevent studies form drawing causal conclusions about behavior, namely, (i) reliance on behavioral intentions; (ii) a sample that does not reflect the population of interest; (iii) errors in measuring latent psychological constructs; (iv) consumer hypocrisy and social desirability bias; and (v) situational factors and habits. By advocating for a transition towards measuring real behavior, the article and the special issue aim to increase the validity and impact of research seeking to understand human behavior and drive effective behavior change for addressing global challenges
Business · Data mining · Measure (data warehouse · Behavioral Health and Interventions · Child and Animal Learning Development · Computer Science · Environmental Education and Sustainability · Marketing
Valid uses of stated intentions in tourism research
From periphery to pathway
Caution under structure
Does the Intention–Usage Gap Exist in Mobile Trading Apps? A Moderated Moderation Analysis
Information is not enough to boost water savings in hotel rooms
Psychology of the tourist experience
Leveraging experimental designs in tourism economics research
Stadium authenticity, attachment, and loyalty among spectator sport tourists at the Japan National Stadium
Smart-metre insights into ecolodge guests’ water and energy behaviours in a field quasi-experiment
Promoting sustainability in hotels
Redefining ‘antarctic ambassadorship’
Inspiration and pro-environmental behaviour in virtual nature-based tourism
Whose real behavior counts? Rethinking behavioral realism in sustainable tourism research – a commentary on Viglia et al. (2024)
Understanding the gap of tourists’ pro-environmental intention and behavior in nature-based destinations
The power of process
Doing good because others do bad
Complex built environment and explicit distance threshold
Guidelines for intention research
Using repurposed data to determine the new recreational model of children (and families) in hospitality and tourism settings
Negotiating Ethics
Where Are the Children in Tourism Empirical Research
Understanding Formation and Impact of Tourism Affinity on Destination Perceptions Using Construal Level Theory and the Medusa Effect
To travel or not? Developing the distinct construct of travel avoidance
Weather
Decoding booking cancellations
Dual logic for cue identification in destination marketing
Selecting the most promising behaviour change interventions for field experimentation
Not worth the paper they are printed on? The effectiveness of table signs in reducing buffet plate waste
How group diversity shapes sustainable tourist behavior
Experience-based vs. time-based
Is sharing tourism experiences considered unmanly? Tourism experience sharing-feminine stereotype and its effect on word-of-mouth generation
How to Get Published in the Best Tourism Journals
Gen Z – pioneers or paradox in sustainable tourism
Digital innovation for food waste reduction in hotels
How carbon warning and value labels influence menu choices in real-world settings
Intentions, actions, and assumptions
Exploring gaps in young generations’ sustainable travel behavior
The role of desires and anticipated emotions in goal‐directed behaviours
How big is the physical activity intention–behaviour gap? A meta‐analysis using the action control framework
Who Says There is an Intention–Behaviour Gap? Assessing the Empirical Evidence of an Intention–Behaviour Gap in Ethical Consumption
Real-Time Measurement of Tourists’ Objective and Subjective Emotions in Time and Space
A Sharing-Based Approach to Enticing Tourists to Behave More Environmentally Friendly
Visitor flows to World Heritage Sites in the era of Instagram
Visitor bikeshare usage
Environmental discourse in hotel online reviews
Who is sharing green eWOM? Big data evidence from the travel and tourism industry
Exploring the role of psychological ownership in tourists’ shift toward sustainable behavior in cultural tourism
A review of experiments in tourism and hospitality
Automatically monitoring environmental performance in tourism – The example of plate waste at all-you-can-eat buffets
Does every hotel room need a minifridge? Empirical evidence from consumer self-reports and an automatic sensor-based system measuring electricity consumption and guest use
Tourist arrivals, energy consumption and pollutant emissions in a developing economy–implications for sustainable tourism
Effect of air quality in the place of origin on outbound tourism demand
Understanding how a commitment-based pledge intervention encourages pro-environmental tourist behaviour
How much is too much? Estimating tourism carrying capacity in urban context using sentiment analysis
On the importance of precise language use
A typology of quantitative approaches to discovery
Impact of incentives on tourist activity in space-time
Habit drives sustainable tourist behaviour
The attitude–behaviour gap in sustainable tourism
The power of respect for authority and empathy – Leveraging non-cognitive theoretical constructs to trigger environmentally sustainable tourist behaviour
Consumer hypocrisy and researcher myopia
Tourists’ accounts of responsible tourism
Tracking tourists in the digital age
Reducing Shower Duration in Tourist Accommodations
Towards the search for a sustainable destination
Measuring priorities of sustainable post-pandemic tourism policy factors using novel fuzzy multi-criteria decision making approach
Integrating tourists’ walk and talk
Residents’ attitudes toward land lease for rural tourism
I am not unsustainable; I am on holiday! ” moral disengagement and the holiday mindset of young travellers during a cruise
Children and overtourism
Understanding sensescapes and restorative effects of nature-based destinations
The Sustainable Rhythm of Destination Popularity
Influence of Nature Motivation on Price Sensitivity
Commitment and Behavior Change
A Room with a Viewpoint
| Unique citing works | 37 |
|---|---|
| Citations per year | 18,5 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 35 |