Candidate Images
Stereotyping and the 1976 Debates
Bibliographic Data
| ID | 7499271 |
|---|---|
| Authors | John E Bowes (University of Washington, corresponding author), Herbert Strentz (Drake University) |
| Year | 1978 |
| Volume | 2 |
| Issue | 1 |
| Pages | 391-406 |
| Publication date | 1978-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Annals of the International Communication Association (JOURNAL) |
| Journal identifiers | ISSN: 2380-8977 • E-ISSN: 2380-8985 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/23808985.1978.11923738 |
| OpenAlex | W2765543268 |
| Language | EN |
| Citations received | 2 |
| References cited | 7 |
The process of formation and change in images of political candidates is described in terms of stereotyping of candidate attributes and issues. Four stereotyping components are described and examined: homogenization, polarization, fixedness, and reification. A fifth variable, issue congruity, is also examined. The rotating panel of approximately 200 students was questioned on four occasions (August through October, 1976) in order to bracket each of the three televised debates. Polarization and reification explain the most variance in candidate images. Their strongest stereotyping effects are upon candidate attributes rather than issues. The debates themselves showed little impact on attributes, though the effects of direct exposure were difficult to separate from commentary and conversation about the debates as “events.” Sources most influential in altering attributes were largely personal or organizational. The influence of direct contact with politicians was quite pronounced
Conversation · Epistemology · Polarization (electrochemistry · Political science · Politics · Reification (Marxism · Media Studies and Communication · Psychology · Social and Cultural Dynamics · Social Media and Politics · Communication · Law · Philosophy · Social Psychology
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,04 |
| Citation span | 1979 - 1984 (6) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |