The Internet
A Challenge to Public Service Broadcasting
Bibliographic Data
| ID | 7500459 |
|---|---|
| Authors | Jill Hills (corresponding author), Maria Michalis (0000-0001-9177-8667) |
| Year | 2000 |
| Volume | 62 |
| Issue | 6 |
| Pages | 477-493 |
| Publication date | 2000-12-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Gazette (Leiden Netherlands (JOURNAL) |
| Journal identifiers | ISSN: 0016-5492 • E-ISSN: 1460-3594 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/0016549200062006002 |
| OpenAlex | W2146223954 |
| Language | EN |
| Citations received | 5 |
| References cited | 1 |
This article attempts to fill the gap in our understanding of the strategies that public service broadcasters are utilizing in relation to the Internet. It starts therefore from a discussion of corporate strategy and of branding. There then follows a survey of public service websites, their interactivity and content. It shows that the websites of public service broadcasters vary considerably. The article concludes that, by introducing a new set of competitors, the Internet is set to increase the commercial challenge to the legitimacy of public service broadcasting and has already begun to focus demands for another review of its role
Advertising · Broadcasting (networking · Business · Competitor analysis · Computer security · Interactivity · Internet privacy · Legitimacy · Political science · Politics · Public broadcasting · Public relations · Public service · Service (business · Set (abstract data type · The Internet · World Wide Web · Computer Science · Media Studies and Communication · Marketing
| Unique citing works | 5 |
|---|---|
| Citations per year | 0,28 |
| Citation span | 2008 - 2017 (10) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 5 |