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Covid-19 First Responders

The Gayatri Pariwar and the Immune Ritual Body

Bibliographic Data

ID8201645
AuthorsNick Tackes (Columbia University, corresponding author)
Year2021
Volume89
Issue3
Pages1006-1038
Publication date2021-09-29
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of the American Academy of Religion (JOURNAL)
Journal identifiersISSN: 0002-7189 • E-ISSN: 1477-4585
PublisherOxford University Press (PUBLISHER • GB)
DOI10.1093/jaarel/lfab057
OpenAlexW3195803714
LanguageEN
Citations received2
References cited18

The following article investigates one North Indian new religious movement’s initial reactions to the onset of COVID-19. The Gayatri Pariwar is an organization popular in Uttar Pradesh, India, and its members believe it is their duty to save the world through a regime of virtuous lifestyle practices, beginning with the reformation of the self. Between mid-March and May 2020, the Gayatri Pariwar responded to the pandemic in three distinctive ways: it folded COVID-19 into the organization’s longstanding eschatological project, pursued ritual practices understood to provide immunity against moral and viral contagion, and insisted upon an ethic of caregiving meant to include society at large in their redemptive mission. This article analyzes the Gayatri Pariwar’s COVID-19–related YouTube video alongside ethnographic data to demonstrate how the Gayatri Pariwar used the viral pandemic as an occasion to reiterate and pursue its identity as a global moral custodian

2019-20 coronavirus outbreak · Aesthetics · Biology · Coronavirus disease 2019 (COVID-19 · Duty · Environmental ethics · Ethnography · Identity (music · Pandemic · Political science · Sociology · Anthropological Studies and Insights · Anthropology · Gender Studies · Indian and Buddhist Studies · Law · Media, Religion, Digital Communication · Medicine · Philosophy · Virology

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Unique citing works2
Citations per year0,67
Citation span2023 - 2024 (2)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 2
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