Men’s Facial Hair Preferences Reflect Facial Hair Impression Management Functions Across Contexts and Men Know It
Bibliographic Data
| ID | 8356293 |
|---|---|
| Authors | Łukasz Jach (0000-0002-8215-0795, University of Silesia in Katowice, corresponding author), Marina Morón (0000-0002-7265-077X, University of Silesia in Katowice), P K Jonason (0000-0002-8833-048X, University of Padua) |
| Year | 2023 |
| Volume | 52 |
| Issue | 6 |
| Pages | 2465-2473 |
| Publication date | 2023-08-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Archives of Sexual Behavior (JOURNAL) |
| Journal identifiers | ISSN: 0004-0002 • E-ISSN: 1573-2800 |
| Publisher | Springer Science and Business Media LLC (PUBLISHER) |
| DOI | 10.1007/s10508-023-02595-6 |
| PMID | 37067629 |
| OpenAlex | W4366082891 |
| Language | EN |
| Citations received | 3 |
| References cited | 59 |
Men with distinct facial hair are perceived as more aggressive, dominant, older, and more formidable, mostly by other men. However, despite considerable interest in the social perception of beardedness, only a few studies have explored men’s preferences toward facial hair. We investigated men’s preferences toward facial hair and whether their judgments of facial hair appropriateness in social situations depended on their actual beardedness and the type of social interaction ( N = 509; age: M = 29.35, SD = 7.24). Men preferred having more facial hair, particularly when they have a heavy stubble or a full beard. Men preferred more facial hair for themselves compared to other men, suggesting that men’s preferences for facial hair could be based on the frequency-dependent value of a display, namely more value assigned to rarer attributes. Men’s judgments of the appropriateness of facial hair were sensitive to social situations for displaying facial hair as well. More facial hair was considered more appropriate for informal situations, especially with another man. Social norms associated with formal interaction could, therefore, limit the impression management functions of beards in intrasexual competition
Developmental psychology · Face perception · Facial expression · Perception · Social perception · Value (mathematics) · Animal Behavior and Reproduction · Communication · Consumer Behavior in Brand Consumption and Identification · Evolutionary Psychology and Human Behavior · Psychology · Social Psychology
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Derogation of Competitors
| Unique citing works | 3 |
|---|---|
| Citations per year | 1,5 |
| Citation span | 2024 - 2025 (2) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 3 |