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The social representation and reality of BSE's impact in North Central Alberta

Bibliographic Data

ID8422650
AuthorsM J Broadway (0000-0002-6704-2091, Northern Michigan University, corresponding author)
Year2008
Volume52
Issue4
Pages451-465
Publication date2008-12-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCanadian Geographies / Géographies canadiennes (JOURNAL)
Journal identifiersISSN: 0008-3658 • E-ISSN: 1541-0064
PublisherWiley (PUBLISHER • GB)
DOI10.1111/j.1541-0064.2008.00224.x
OpenAlexW2021138003
LanguageEN
Citations received1
References cited15

Bovine Spongiform Encephalopathy (BSE), popularly known as ‘Mad Cow’ disease, was discovered in the late 1980s in Britain; in 1996, scientists announced a ‘probable’ link between eating BSE‐contaminated meat and a new form of Creutzfeldt‐Jakob disease, a fatal human brain disease. Britain's beef industry was devastated, beef consumption dropped, export markets closed and a mass cull of older cattle was implemented. This article uses social representation theory to analyze how Canada's 2003 BSE outbreak was portrayed to Canadians in major newspapers and compares this representation with BSE's impact in two rural Alberta counties. The day Canada's BSE case was reported, the United States closed its border to Canadian cattle and beef. The event was represented as ‘devastating’ to Canada's cattle and beef industries and rural areas in general, a view that went largely unchallenged and was critical to gaining government support for the affected industries. Little evidence of economic devastation was found in the heart of Alberta's cow‐calf producing area; producers adapted to their changing economic circumstances and acquired other sources of income. But there is little doubt that the financial uncertainty associated with BSE added to stress levels among farm families

Bovine spongiform encephalopathy · Business · Commodity · Disease · Economics · Economy · Geography · Government (linguistics) · Outbreak · Political science · Representation (politics) · Socioeconomics · Community Health and Development · French Urban and Social Studies · Law · Medicine · Social Representations and Identity

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Unique citing works1
Citations per year0,08
Citation span2014 - 2014 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1
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