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The First Decade of ‘European Beer’ in Apartheid South Africa

The State, the Brewers and the Drinking Public, 1962–72

Bibliographic Data

ID8980218
AuthorsAnne Mager (0000-0001-7447-2957, University of Cape Town, corresponding author)
Year1999
Volume40
Issue3
Pages367-388
Publication date1999-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueThe Journal of African History (JOURNAL)
Journal identifiersISSN: 0021-8537 • E-ISSN: 1469-5138
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s0021853799007495
PMID21970009
OpenAlexW1911766354
LanguageEN
Citations received18

The study of liquor provides an opportunity for re-examining relations between states and economies. Recent works in European social history have shown that liquor occupies an ambiguous space between economic, social and cultural production while studies of liquor in colonial Africa repeatedly raise the problem of how economic freedoms pertaining to liquor were constructed in relation to the perceived character of persons in society. More specifically, the notion of ‘European liquor’ in colonial discourse suggests that the liquor of colonial masters should be aspired to. ‘European liquor’ was repeatedly contrasted to indigenous brews of lower alcoholic content that were pronounced to be uncivilized and primitive. It implied that drinkers of sorghum beer, palm wine and other beverages fermented from African grains and fruits would progress to the ‘superior’ beverages of their colonial masters. Critically, it assumed that transition to the higher alcoholic content required the discipline of ‘European’ lifestyles. Gradualism, however, often gave way to expediency. Colonial regimes repeatedly set aside fears of the effect of ‘foreign’ liquor on African subjects in the interest of revenue and political gains. The importation of gin by the colonial authority in Ghana provided the regime with revenue for its administration; in colonial Nigeria and elsewhere, liquor was used by the state as a means of winning allies among chiefs

Art · Aside · Colonialism · Economic history · Economics · Economy · Indigenous · Political economy · Political science · Politics · Revenue · State (computer science · History · Law · Wine Industry and Tourism

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    Anne Mager•Past & Present•2005

  • The South African Woman and the Immigrant Lover

    Chimusoro Kenneth Tafira•Ufahamu A Journal of African…•2014

  • Conspicuous Destruction, Aspiration and Motion in the South African Township

    Megan Jones•Safundi•2013

  • Drinking for Development

    Maurice Hutton•The Journal of Imperial &…•2023

  • Demoralised natives, black‐coated consumers, and clean spirit

    Justin Willis•The Journal of Imperial &…•2001

  • The Movement to Decriminalize Sex Work in Gauteng Province, South Africa, 1994-2002

    Janet M Wojcicki•African Studies Review•2003

  • Drinking Power

    Open Access•Justin Willis•History Compass•2005

  • Apartheid and business

    Anne Kelk Mager, Anne Mager•Business History•2008

  • Soif d’authenticité » – Une socio-histoire de la publicité de la bière au Togo (1960-2018)

    Robin Frisch•Afrique contemporaine•2023

  • Smoking sugars in Wentworth, South Africa

    Henry E Chen•African Identities•2023

  • Trafficking in Liquor, Trafficking in Heritage

    Anne Mager•International Journal of Heritage…•2006

  • Intimate crimes

    Open Access•M Hunter•The Journal of Modern African…•2021

  • Heroin hustles

    Open Access•M Hunter•Social Science & Medicine•2020

  • The Creative Night-Time Leisure Economy of Informal Drinking Venues

    Open Access•Andrew Charman, Thiresh Govender•International Journal of Urban…•2020

  • Formalising urban informality

    Open Access•Andrew Charman, Clare Herrick et al.•The Journal of Modern African…•2014

  • Alcohol under the Context of the Atlantic Slave Trade

    Open Access•J C Curto•Cahiers d études africaines•2011

  • From public problems to social experiences

    Open Access•Elizabete R Albernaz, Daniel Mendonça Lage Da Cruz et al.•Vibrant Virtual Brazilian…•2023

  • The Ironies of Pop

    Open Access•Van Wolputte, Steven Van Wolputte et al.•Africa•2012

Unique citing works18
Citations per year0,72
Citation span2001 - 2023 (23)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 18
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