Yellow Pages
Information, connections and firm performance
Bibliographic Data
| ID | 9711986 |
|---|---|
| Authors | Brian Dillon (0000-0002-4290-2120, Cornell University), Jenny C Aker (Cornell University), Joshua E Blumenstock (0000-0002-1813-7414, University of California, Berkeley) |
| Year | 2025 |
| Volume | 135 |
| Issue | 670 |
| Pages | 2067-2082 |
| Publication date | 2025-07-28 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Economic Journal (JOURNAL) |
| Journal identifiers | ISSN: 0013-0133 • E-ISSN: 1468-0297 |
| Publisher | Oxford University Press (PUBLISHER • GB) |
| DOI | 10.1093/ej/ueaf009 |
| OpenAlex | W4407005583 |
| Language | EN |
| Citations received | 1 |
| References cited | 49 |
We study the impact of a low-cost intervention to reduce information frictions in rural markets by randomly assigning small and medium enterprises in Tanzania to be listed in a telephone directory. The listed firms expand their communication networks, increase sales and make greater use of mobile money, with positive spillovers to firms in the same village. Estimated effects are larger and more statistically precise for firms that are more productive at baseline, consistent with consumers seeking out better firms when search costs fall. We find no evidence of negative between-village spillovers on unlisted firms
Business · Economics · Corporate Finance and Governance · Culture, Economy, and Development Studies · Islamic Finance and Banking Studies
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Diffusion of agricultural information within social networks
Social learning in a heterogeneous population
Learning by Doing and Learning from Others
The Economics of Information
Social Networks and Technology Adoption in Northern Mozambique
Market Institutions in Sub-Saharan Africa
Information Technology and Political Engagement
Digital Economics
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2026 - 2026 (1) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 1 |