Dimensions of competition in urban cannabis markets

Bibliographic Data

ID9782467
AuthorsJason Childs (0000-0002-4090-4333, University of Regina, corresponding author), Calum Macdonald (0009-0009-1868-5881, University of Regina)
Year2023
Volume66
Issue3
Pages426-438
Publication date2023-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCanadian Public Administration (JOURNAL)
Journal identifiersISSN: 0008-4840 • E-ISSN: 1754-7121
PublisherWiley (PUBLISHER • GB)
DOI10.1111/capa.12537
OpenAlexW4386780025
LanguageEN
Citations received2
References cited15

We report the results of a survey of legal cannabis retail operators in the two largest urban centres of a Canadian province that uses a fully private model to determine the dimensions of competition between retail outlets. We find that, in addition to expected price and location competition, customer loyalty is central in the opinion of retailers. Firms also did not see the illicit market as their primary competition, instead identifying nearby legal retailers as their main competitors. Restrictions on advertising loomed large in the minds of retailers as a policy‐based impediment to their success. These results are further supported by visual inspection of the exterior of all stores in one of the urban centres

Advertising · Business · Competition (biology · Competition law · Competitor analysis · Economics · Loyalty · Loyalty business model · Market economy · Monopoly · Service (business · Service quality · Cannabis and Cannabinoid Research · Crime, Illicit Activities, and Governance · HIV, Drug Use, Sexual Risk · Marketing