Ehrenberg-Bass Institute for Marketing Science, University of South Australia

Datos de la institución

Tipo	INSTITUTE
Trabajos	2
Investigadores	5
Cobertura	2008 - 2025

How to accurately measure attention to video advertising
Open AccessNicole Hartnett, Steven Bellman et al.ARTICLEInternational Journal of…2025
Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5-Point, 7-Point and 10-Point Scales
Open AccessJohn DawesARTICLEMarket Research Society Journal2008