Qing Qing Tang
Datos Biográficos
| ID | 10028638 |
|---|---|
| NOMBRE | Qing Qing Tang |
| NOMBRES | Qing Qing |
| APELLIDO | Tang |
| FIRMA | TANG Q Q |
| VERIFICADO | No |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAS | 0 |
| OBRAS COMO AUTOR | 2 |
| OBRAS COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2024 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 0 |
Scroll, watch, engage? A data-driven content analysis of celebrity physicians’ health video strategies on Douyin
Purpose While short-video platforms have gained prominence in health communication, limited research has investigated their role in physician-led health messaging. The objective of this study is to enhance understanding of how celebrity physicians in China use Douyin for health communication and audience engagement. Design/methodology/approach A quantitative content analysis was conducted on 240 videos from 30 celebrity physicians, collected betw…
What drives Chinese youth to use fitness-related health information on social media? An analysis of intrinsic needs, social media algorithms, and source credibility
Introduction: The role of social media in providing fitness-related health information has been widely discussed; however, there is a notable lack of research on fitness-related health information behaviors among youth within the social media context. This study aims to address this gap by integrating Self-Determination Theory (SDT)-based internal factors and external factors (social media algorithms and source credibility). Methods: A voluntary …
Sin obras prominentes en esta página.
What drives Chinese youth to use fitness-related health information on social media? An analysis of intrinsic needs, social media algorithms, and source credibility
Introduction: The role of social media in providing fitness-related health information has been widely discussed; however, there is a notable lack of research on fitness-related health information behaviors among youth within the social media context. This study aims to address this gap by integrating Self-Determination Theory (SDT)-based internal factors and external factors (social media algorithms and source credibility). Methods: A voluntary …
Scroll, watch, engage? A data-driven content analysis of celebrity physicians’ health video strategies on Douyin
Purpose While short-video platforms have gained prominence in health communication, limited research has investigated their role in physician-led health messaging. The objective of this study is to enhance understanding of how celebrity physicians in China use Douyin for health communication and audience engagement. Design/methodology/approach A quantitative content analysis was conducted on 240 videos from 30 celebrity physicians, collected betw…
Computer Science (2 obras) · Political science (2 obras) · Social Media in Health Education (2 obras) · Advertising (1 obra) · Behavioral Health and Interventions (1 obra) · Business (1 obra) · Content (measure theory (1 obra) · Content analysis (1 obra) · Credibility (1 obra) · Digital Marketing and Social Media (1 obra)