Khoa Tien Tran

Datos Biográficos

ID10059180
NOMBREKhoa Tien Tran
NOMBRESKhoa Tien
APELLIDOTran
FIRMATRAN K T
AFILIACIONESVietnam National University Ho Chi Minh City
ORCID0000-0002-4498-5871
VERIFICADOSí
TOTAL DE OBRAS2
TOTAL DE CITAS0
OBRAS COMO AUTOR2
OBRAS COMO EDITOR0
PRIMER AÑO DE PUBLICACIÓN2022
AÑO MÁS RECIENTE DE PUBLICACIÓN2024
ÍNDICE H0

  • Engaging users on university Facebook pages

    Open AccessHuong Que Hoang, Khoa Tien Tran et al.ARTICLECogent Social Sciences2024

    This study examines how post characteristics impact user engagement on university Facebook pages. We analysed 5,825 posts from 155 Vietnamese universities over 36 days using multilevel mixed-effects negative binomial regression. The study focuses on content types (hedonic, utilitarian and social, based on uses and gratifications theory), media formats, posting schedules and post length. The number of reactions, comments and shares measured user e…

  • Choice Factors When Vietnamese High School Students Consider Universities

    Open AccessTri D Le, Nhi V Le et al.ARTICLEEducation Sciences2022

    Higher education around the world and especially in Vietnam is becoming increasingly competitive. Universities apply marketing strategies to student recruitment and get to know their students and prospective students more closely, just as businesses learn about consumer attitudes and behavior. Therefore, studying students’ behavior of choosing a university is necessary, but most research about this topic has been conducted by a single approach. I…