Sureerut Inmor
Datos Biográficos
| ID | 10120160 |
|---|---|
| NOMBRE | Sureerut Inmor |
| NOMBRES | Sureerut |
| APELLIDO | Inmor |
| FIRMA | INMOR S |
| AFILIACIONES | Rajamangala University of Technology |
| ORCID | 0000-0002-2938-0495 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 3 |
| TOTAL DE CITAS | 0 |
| TOTAL COMO AUTOR | 3 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2024 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 0 |
Unlocking economic potential
In an era of rapid digital disruption, many very small enterprises (VSEs) in emerging economies struggle to adapt and sustain competitiveness within the expanding digital economy. This research examines how digital transformation (DT) drives the development of Thailand's VSEs within the local digital economy (LDE), emphasizing the mediating role of business resilience (BR). Adopting a quantitative approach, data were collected through structured …
Influence of travel application usage on tourist online shopping appraisal
This paper delves into the analysis of the physical flow patterns of users and its subsequent influence on their purchasing behavior. The research methodology encompassed surveying a substantial sample size of 400 users actively engaged with travel applications. The gathered data underwent meticulous analysis employing a combination of descriptive statistics and structural equation modeling techniques. The findings from this study have unveiled n…
Design and develop an online digital marketing course to enhance Thai manufacturing MSME’s digital marketing capabilities
This study aims to: (1) analyze the need for digital marketing capabilities in Thai MSME; (2) develop an online digital marketing course; and (3) enhance Thai MSME’s digital marketing capabilities, particularly in Thailand’s manufacturing sectors. The survey was conducted using questionnaires distributed to a sample group of 400 digital marketing staff, executives, or business owners, complemented by in-depth interviews with marketing experts, bu…
Sin obras prominentes en esta página.
Influence of travel application usage on tourist online shopping appraisal
This paper delves into the analysis of the physical flow patterns of users and its subsequent influence on their purchasing behavior. The research methodology encompassed surveying a substantial sample size of 400 users actively engaged with travel applications. The gathered data underwent meticulous analysis employing a combination of descriptive statistics and structural equation modeling techniques. The findings from this study have unveiled n…
Design and develop an online digital marketing course to enhance Thai manufacturing MSME’s digital marketing capabilities
This study aims to: (1) analyze the need for digital marketing capabilities in Thai MSME; (2) develop an online digital marketing course; and (3) enhance Thai MSME’s digital marketing capabilities, particularly in Thailand’s manufacturing sectors. The survey was conducted using questionnaires distributed to a sample group of 400 digital marketing staff, executives, or business owners, complemented by in-depth interviews with marketing experts, bu…
Unlocking economic potential
In an era of rapid digital disruption, many very small enterprises (VSEs) in emerging economies struggle to adapt and sustain competitiveness within the expanding digital economy. This research examines how digital transformation (DT) drives the development of Thailand's VSEs within the local digital economy (LDE), emphasizing the mediating role of business resilience (BR). Adopting a quantitative approach, data were collected through structured …
Business (2 obras) · Marketing (2 obras) · Advertising (1 obras) · Business model (1 obras) · Computer Science (1 obras) · Digital economy (1 obras) · Digital marketing (1 obras) · Digital Marketing and Social Media (1 obras) · Digital transformation (1 obras) · Digital Transformation in Industry (1 obras)