Markus Giesler
Datos Biográficos
| ID | 101767 |
|---|---|
| NOMBRE | Markus Giesler |
| NOMBRES | Markus |
| APELLIDO | Giesler |
| FIRMA | GIESLER M |
| AFILIACIONES | York University |
| VERIFICADO | No |
| TOTAL DE OBRAS | 72 |
| TOTAL DE CITAS | 466 |
| TOTAL COMO AUTOR | 14 |
| TOTAL COMO EDITOR | 58 |
| PRIMER AÑO DE PUBLICACIÓN | 2006 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 10 |
Consumer Entrapment
Why do consumers sometimes remain trapped in the very practices and communities that once helped them? Consumer practice research has largely emphasized the enabling outcomes of sustained practice participation, with less attention given to how those same practices can become entrapping. This article explores how consumer entrapment emerges within interconnected collective practices. Drawing on an ethnographic study of Chama, a community-based sa…
Consumer Responsibilization Work
How do consumers make themselves responsible for social change? Consumer responsibilization refers to the institutional shaping of individuals into responsible subjects tasked with driving social change through market participation. Prior research shows that responsibilization generates tensions for consumers but says less about how they work through these tensions to craft responsible subjectivities. Drawing on a multi-sited ethnography of zero-…
Digital Singularization
Singularization has long been an essential element of value creation in markets for various types of goods that become prized for their uniqueness, but has only recently gained prominence in digital markets. However, very little is known about how digital goods are singularized (i.e., valorized as unique). We enrich extant research on singularization by shifting attention from physical to digital goods, and by exploring singularization as a socio…
Who Am I Here? Care Consumers’ Identity Processes and Family Caregiver Interventions in the Elderscape
With increasing longevity, the need for institutional elderly care has become commonplace. This study explores the experiences of elderly care consumers in institutional care settings, which we define as the “elderscape”—a heterotopic place shaped by the marketization of care. Drawing from 24 in-depth interviews with elderly care consumers, their family caregivers, and professional caregivers, we present a model of elderly care consumers' navigat…
When Is Digital Censorship Permissible? A Conversation Norms Account
How do people decide what should—and should not—be censored? Seven studies investigate the psychology of digital censorship regarding user-generated content. Study 1 is inductive, identifying three dimensions—content, intent, and outcomes—along which consumers believe censorship decisions regarding user-generated content should be made. Despite the prevailing practice of content-based digital-censorship decisions—that is, censorship based on whet…
Tournaments of Destruction
This research introduces tournaments of destruction, defined as staged and ritualized social performances involving entertainment and competitive rivalry in which consumers destroy valued material objects before a focused gathering. The conceptualization of tournaments of destruction is borne from a qualitative, phenomenological-based case study of low-income, low-power Black African male youth, who as members of the Izikhothane subculture in Sow…
Brand Faith
Consumers increasingly seek spiritual satisfaction and existential meaning through brands. However, despite the rising prominence of secular forms of spirituality, consumer-brand relationship research largely overlooks the processes by which consumers initiate, develop, and maintain spiritual connections to brands. Using the concept of faith as a theoretical lens, this paper explores how consumer-brand relationships take on spiritual dimensions. …
Privileged and Picky
Growing inequality continues to impact consumers’ lives, further widening the gap between the advantaged and the disadvantaged. The present work examines how these inequalities impact consumer pickiness, defined as the latitude of acceptance around idiosyncratic ideal points. Across eight studies, including an analysis of consumer panel data, a study in the field at a local food pantry, and six preregistered experiments, we find that a sense of d…
The Robin Hood Effect in Transgressions Against Firms
Consumer transgressions against firms involve moral violations in which consumers take advantage of loopholes in companies’ return and satisfaction-guaranteed policies or the lack of strict enforcement against password sharing, piracy, shoplifting, wardrobing, coupon stacking, promotion abuse, and fraud. Drawing on the timeless tale of Robin Hood, the legendary outlaw who stands up against injustice, the authors demonstrate that consumers use a R…
From Stigma to Support
We examine the effect of “Black-owned” labeling on cannabis and psychedelic brands, in context of the stigmatized and risky nature of the drugs category. Building on prior studies examining social justice or discrimination, we introduce an expertise stereotype framework. As study 1, we surveyed 37 Black professionals in the drugs industry about expectations regarding “Black-owned” labels, as juxtaposition to consumer responses in the following st…
Design-Mediated Morality
Art and artisanal objects carry the potential for moral transformations. Although consumer research suggests a relationship between aesthetic taste and morality, scholars have not deeply considered the role of material design in shaping consumers’ moral self. We address this missing link by theorizing the formative process of design-mediated morality: defined as the transmission of moral values into design objects through manifestos and design sc…
Woman-Owned Business’ Labels Enhance Perceived Competence
Gender bias is widely recognized as having negative effects on women in business, including on outcomes such as hiring, promotion, pay, and access to venture capital funding. This study identifies a strategy that women business owners can employ to boost business outcomes. Across five preregistered studies (N = 2585), including a field study, affixing the owner attribute label “woman-owned business” can engender positive business outcomes, includ…
Market Sensemaking for Consumers’ Collective Political Agency
Employing the theoretical lens of Weick’s work on sensemaking, this article explains how consumers collectively decipher and pursue their political interests. Based on historiographic data among Gaúchos in Southern Brazil, the findings detail how improvised enactments of consumer culture trigger interpretive capacities that decipher the effects of the enactments on the group and how articulation of hot conflict and cool inference interpretations …
Reparative Consumption
In light of recent social and political movements advocating for racial equity and calls for more research on interracial marketplace interactions, this research explores the role racial identity plays in the consumption domain. Specifically, we investigate the marketplace consequences of U.S.-based White consumers’ feelings about their own racial identity by measuring and manipulating white guilt, defined as the sense of guilt and remorse experi…
From Order to Chaos
Consumers are exposed to a growing array of risks in an increasingly complex and uncertain world. Prior research has shown that they can navigate and even benefit from certain risks through edgework. However, the proliferation of credit and debt has led many into over-indebtedness—a dysfunctional condition in which control over risk is lost. This study examines the narratives and lived experiences of over-indebted consumers through the lens of ch…
The Cumulative Effects of Marketized Care
Care is increasingly marketized. Previous marketing and consumer research has focused on specific tensions underlying marketized care provision and the ways in which consumers navigate them. In contrast, this conceptual article draws on interdisciplinary research on care to develop a cumulative understanding of marketized care, that is, based on those effects that build up over time when a critical mass of consumers routinely addresses care needs…
Gendered Consumer Responsibilization
Recent decades have witnessed menopause, an inevitable and natural bodily transition, come under the purview of the market. Menopausal women are increasingly expected to be informed entrepreneurs of their bodies, bringing this transition within the domain of self-regulation and responsibility. Using data emanating from institutionalized market actors (i.e., pharmaceutical and insurance companies, healthcare professionals) and the accounts of cons…
Digital Affective Encounters
One of the most ubiquitous practices on social media is sharing content with others to show affection or affirm an interpersonal connection. Extant consumer research has examined the circulation of objects fueled by desire or as repositories and carriers of emotion and value. The article extends this work to understand how consumer relationships are shaped through the creation, consumption, and circulation of digital objects imbued with affect. D…
The Asymmetry of Gender-Fluid Trends
Marketers and consumers are rapidly embracing gender-fluid products that fundamentally challenge the conventional associations of masculinity and femininity. In theory, manifestations of gender fluidity in the marketplace respond to shifting gender norms toward more inclusivity. Accordingly, consumers believe that the representation of traditionally male and female styles in these trends should be even. In contrast with these balanced views, this…
The Discomfort of Things! Tidying-up and Decluttering in Consumers’ Homes
Most relatively affluent consumers are fighting a losing battle with material disorder in their homes. No matter how hard they try to rein it in, material disorder always comes out on top. We argue that part of the continued obduracy of material disorder is because of its messy understanding. We clarify material disorder’s muddled conceptual boundaries by theorizing from an ethnographic investigation of consumers who recently dealt with material …
Beyond Neoliberalism
Drawing on governmentality theory, we examine the formation of responsibilized citizen consumers during Ireland’s Great Recession (2008–2013). Through qualitative analysis of consumer interviews, media and political discourses, and macro consumer data, we advance understanding in governmentality and consumer responsibilization research by theorizing communal responsibilization as a distinct, culturally embedded process. We contrast neoliberal and…
How to Sustain Sustainable Practices? The Journey Toward Zero Waste Lifestyle
Sustaining sustainable practices in a market whose infrastructure continues to prioritize unsustainable options is not easy. It becomes even more challenging when living sustainably involves interwoven practices that are deeply embedded and interconnected. We focus on one such system of sustainable practices and explore consumers' journey toward Zero Waste lifestyle-a system of practices that is not yet institutionalized. Using a qualitative mult…
How Algorithms Constrain Consumer Experience
Prior literature is yet to explain how algorithms systematically constrain consumer experience (CX). To address this issue, we conducted a multi-method ethnographic study of consumers using fitness tracking software. We draw on the information science literature to demonstrate that the constitutive properties of information technology (IT) that underlie algorithms result in a set of restrictive fundamental interactional mechanisms imposed through…
Consumption Solidarity
Targeted acts of violence in the marketplace disrupt the status quo and unravel the very fabric of community and consumption spaces. Despite the growing frequency of these shocking events, they remain underexplored in consumer research, particularly regarding their impact on consumer well-being and collective welfare. This research explores how individual reactions and choices in the face of incomprehensible violence can pave the way for consumer…
Relational Gifting
Relational gifts are given among known social connections and are oriented toward relationship work and care. An abundance of gifting research over the past 50 years has focused on gift selection and reception, most recently on variables driving mismatches between what givers and recipients think make good gifts. That work lays an essential foundation. However, important opportunities remain to deepen understandings by broadening the focus. This …
Creating the Responsible Consumer
Responsible consumption conventionally stems from an increased awareness of the impact of consumption decisions on the environment, on consumer health, and on society in general. We theorize the influence of moralistic governance regimes on consumer subjectivity to make the opposite case: responsible consumption requires the active creation and management of consumers as moral subjects. Building on the sociology of governmentality, we introduce f…
Consumer Identity Work as Moral Protagonism
Consumer researchers have tended to equate consumer moralism with normative condemnations of mainstream consumer culture. Consequently, little research has investigated the multifaceted forms of identity work that consumers can undertake through more diverse ideological forms of consumer moralism. To redress this theoretical gap, we analyze the adversarial consumer narratives through which a brand-mediated moral conflict is enacted. We show that …
Conflict and Compromise
How do markets change? Findings from a 7-year longitudinal processual investigation of consumer performances in the war on music downloading suggest that markets in the cultural creative sphere (those organizing the exchange of intellectual goods such as music, movies, software, and the written word) evolve through stages of perpetual structural instability. Each stage addresses an enduring cultural tension between countervailing utilitarian and …
Consumer Gift Systems
This article develops a critique of the dyadic model of consumer gift giving and an extension of the classic paradigm of gift giving as elaborated in fundamental anthropological and sociological texts. I conceptualize and present empirical evidence for the notion of a consumer gift system, a system of social solidarity based on a structured set of gift exchange and social relationships among consumers. Social distinctions, norm of reciprocity, an…
Beyond Acculturation
Prior consumer research has investigated the consumer behavior, identity work, and sources of ethnic group conflict among various immigrants and indigenes. However, by continuing to focus on consumers' lived experiences, researchers lack theoretical clarity on the institutional shaping of these individuals as ethnic consumers, which has important implications for sustaining neocolonial power imbalances between colonized (immigrant-sending) and co…
A Tutorial in Consumer Research
How do researchers studying the cultural aspects of consumption theorize change? We propose four analytical workbench modes of process theorization in combination with nine genres of process-oriented consumer research, each presenting a distinctive combination of assumptions about the nature of change in market and consumption systems and consumers' role in these processes. Through this framework, we provide consumer researchers with a useful int…
Racial Oppression and Racial Projects in Consumer Markets
The dominant theoretical approach to exploring ethnic and racial inequality in marketing and consumer research focuses on discrete acts of discrimination that stem from social psychological causes (e.g., prejudice, stereotypes, and negative racial attitudes). It holds limited explanatory power for meso- and macro-structural phenomena that also generate racialized outcomes. An implication is that ethnic and racial inequality can be portrayed as so…
Almost Equal
How do historically stigmatized social groups consume strategically when they have achieved greater recognition, status, and respectability in society? Based on a seven-year interpretive social representations analysis of gay men in Germany, the authors first show that dominant, stigmatizing representations of such groups do not ameliorate uniformly and for all. Instead, they fragment into oppressive, enabling, and normalized societal representat…
Creating a Consumable Past
Consumer researchers tend to equate successful marketization-the transition from a socialist to a capitalist economy-with the consensual acquiescence to an idealized definition of the socialist past. For this reason, little research has examined how memories about socialism influence marketization over time. To redress this gap, we bring prior consumer research on commercial mythmaking and popular memory to bear on an in-depth analysis of the mar…
Tensions in the Enactment of Neoliberal Consumer Responsibilization for Waste
Research has explored consumer responsibilization processes, yet there is a lack of understanding about the tensions that consumers might experience when enacting their responsibility. Using a large data set collected in France around waste responsibilization, we demonstrate how waste pathways can generate spatiotemporal, guidance, and destructiveness tensions in households. Consumers respond to such tensions by keeping waste at home, which allow…
Relevance-Reloaded and Recoded
Strange things happen to incoming editors. First a vague uneasiness about the state of our field. Then a suspicion that there might be something to the jibes about the navel-gazing nature of consumer research. We sometimes struggle to translate Journal of Consumer Research (JCR) findings to practitioners or to explain manuscript titles and abstracts that are esoteric to the point of academic parody. We see pressing problems in the world that have…
How Social Media Influencers Impact Consumer Collectives
Research has documented the emergence of embedded entrepreneurs within consumer collectives. This phenomenon is increasingly prevalent as social media enables ordinary consumers to become social media influencers (SMIs), a distinct form of embedded entrepreneur. Whilst research has considered the implications of embeddedness for embedded entrepreneurs themselves, we lack insight into embedded entrepreneurship's impact on consumer collectives. To …
There and Back Again
From reenactments to pilgrimages, extraordinary experiences engage consumers with frames and roles that govern their actions for the duration of the experience. Exploring such extraordinary frames and roles, however, can make the act of returning to everyday life more difficult, a process prior research leaves implicit. The present ethnography of live action role-playing explains how consumers return from extraordinary experiences and how this pr…
Repair, Consumption, and Sustainability
Repair is an overlooked but important aspect of consumer behavior with implications for the social and environmental sustainability of consumption. This ethnographic study examines the interplay of repair and consumption by analyzing when and how consumers repair the objects they use. The analysis examines how conflicting and complementary practice elements can lead to object replacement and disposal or, alternatively, facilitate object repair an…
Kind of Mine, Kind of Not
The objects we consume increasingly exist in digital form, from audiobooks and digital photographs to social media profiles and avatars. Digital objects are often argued to be less valued, personally meaningful, and self-relevant than their physical counterparts and are consequently dismissed as poor candidates for possession. Yet, studies have identified highly meaningful, even irreplaceable, digital possessions. In this article, we account for …
More Gamer, Less Girl
How do exclusionary boundaries persist in consumption subcultures amid increased progress, representation, and inclusion? In video gaming, women have come to represent nearly half of the market; yet, this is a limited indicator of gender-based progress. A culture of masculine dominance persists. Extending previous research on boundary work, the authors employ a cultural perspective of tokenism to examine how gendered boundaries in consumption sub…
Between Cultural Appreciation and Cultural Appropriation
Countervailing discourses of cultural appreciation versus cultural appropriation are fueling a tension between the ethnic consumer subject, who views the consumption of cultural difference as a valorized identity project, and the responsibilized consumer subject, who is tasked with considering the societal impacts of such consumption. Drawing on an extended qualitative investigation of international K-pop consumers, this study illustrates that th…
Paper Meets Plastic
Packaging waste makes up more than 10% of the landfilled waste in the United States. While consumers often want to make environmentally friendly product choices, we find that their perceptions of the environmental friendliness of product packaging may systematically deviate from its objective environmental friendliness. Eight studies (N = 4,103) document the perceived environmental friendliness (PEF) bias whereby consumers judge plastic packaging…
Wealth in People and Places
In some cultures, migrants bear an obligation to bring gifts from the foreign country for their relations when returning to their homeland. Why, and to what end? We examine the reasons for these transnational gift obligations in a multisite study of Ghanaian migrants in the United States and Australia, as well as people in Ghana with migrant relations living overseas. We adopt a wealth-centered perspective that problematizes the underexplored mut…
Liquid Consumer Security
Systemic risks--pandemics, economic recessions, professional precarity, political volatility, and climate emergencies--increasingly erode previously taken-for-granted stabilities and consumers' confidence in the future. How do consumers manage risk and uncertainty when economic and ontological security are on the decline? Traditionally, consumers have built a sense of security through solid consumption (e.g., home ownership, accumulating possessi…
Morality Appraisals in Consumer Responsibilization
In recent decades, U.S. gun rights lobbying groups, politicians, courts, and market actors have sought to responsibilize U.S. consumers to use firearms to address the societal problem of crime. These efforts center an interpretation of the constitutional right to keep and bear arms guaranteed by the Second Amendment as an entitlement for individuals to practice armed self-defense. Using interview and online discussion data, this research investig…
Dominated Cosmopolitanism
Cosmopolitanism is often cast as an elite cultural orientation and as a privileged disposition to an increasingly globalized marketplace, instigated by, and lived through, mobility. But how does cosmopolitanism evolve among consumers at intersectional subordinate positions of power? This article analyzes the emergence of cosmopolitanism through a 9 year longitudinal extended case study of female migrants with low levels of resources. Through the …
The Value-Translation Model of Consumer Activism
How do consumer watchdog organizations (CWOs) change markets? Research on consumer activism has prioritized studying grassroots movements of ordinary consumers over more formalized activist actors, resulting in a paucity of theoretical resources for understanding the activism of powerful consumer organizations such as CWOs. This article draws on the sociology of valuation and evaluation to develop a new theoretical model of consumer activism, the…
Courtesy Stigma Management
Prior consumer research has tended to focus on identity-related stigma management of individuals toward their own stigma. However, little is known about the consumption-related identity work that stigmatized individuals undertake to discharge the courtesy stigma attached to close associates such as family members. Courtesy stigma refers to the discredit directed toward people who are closely associated with a stigmatized individual or group. Draw…
The Market Dynamics of Collective Ignorance and Spiraling Risk
In some markets, offerings become riskier over time as producers introduce new versions that are made more affordable by increasing their risk. Existing theories suggest consumers adopt riskier versions either because they become more risk tolerant or they trade higher risk for lower price-both of which presume consumers know the risks. We reveal a third explanation: evolving market dynamics that increasingly encourage consumer inattention to ris…
A Theory of Marketing
Consumer Gift Systems
This article develops a critique of the dyadic model of consumer gift giving and an extension of the classic paradigm of gift giving as elaborated in fundamental anthropological and sociological texts. I conceptualize and present empirical evidence for the notion of a consumer gift system, a system of social solidarity based on a structured set of gift exchange and social relationships among consumers. Social distinctions, norm of reciprocity, an…
Conflict and Compromise
How do markets change? Findings from a 7-year longitudinal processual investigation of consumer performances in the war on music downloading suggest that markets in the cultural creative sphere (those organizing the exchange of intellectual goods such as music, movies, software, and the written word) evolve through stages of perpetual structural instability. Each stage addresses an enduring cultural tension between countervailing utilitarian and …
Consumer Identity Work as Moral Protagonism
Consumer researchers have tended to equate consumer moralism with normative condemnations of mainstream consumer culture. Consequently, little research has investigated the multifaceted forms of identity work that consumers can undertake through more diverse ideological forms of consumer moralism. To redress this theoretical gap, we analyze the adversarial consumer narratives through which a brand-mediated moral conflict is enacted. We show that …
Creating the Responsible Consumer
Responsible consumption conventionally stems from an increased awareness of the impact of consumption decisions on the environment, on consumer health, and on society in general. We theorize the influence of moralistic governance regimes on consumer subjectivity to make the opposite case: responsible consumption requires the active creation and management of consumers as moral subjects. Building on the sociology of governmentality, we introduce f…
A Tutorial in Consumer Research
How do researchers studying the cultural aspects of consumption theorize change? We propose four analytical workbench modes of process theorization in combination with nine genres of process-oriented consumer research, each presenting a distinctive combination of assumptions about the nature of change in market and consumption systems and consumers' role in these processes. Through this framework, we provide consumer researchers with a useful int…
Beyond Acculturation
Prior consumer research has investigated the consumer behavior, identity work, and sources of ethnic group conflict among various immigrants and indigenes. However, by continuing to focus on consumers' lived experiences, researchers lack theoretical clarity on the institutional shaping of these individuals as ethnic consumers, which has important implications for sustaining neocolonial power imbalances between colonized (immigrant-sending) and co…
Creating a Consumable Past
Consumer researchers tend to equate successful marketization-the transition from a socialist to a capitalist economy-with the consensual acquiescence to an idealized definition of the socialist past. For this reason, little research has examined how memories about socialism influence marketization over time. To redress this gap, we bring prior consumer research on commercial mythmaking and popular memory to bear on an in-depth analysis of the mar…
Consumers and Artificial Intelligence
Artificial intelligence (AI) helps companies offer important benefits to consumers, such as health monitoring with wearable devices, advice with recommender systems, peace of mind with smart household products, and convenience with voice-activated virtual assistants. However, although AI can be seen as a neutral tool to be evaluated on efficiency and accuracy, this approach does not consider the social and individual challenges that can occur whe…
Our Journal, Our Intellectual Home
The Journal of Consumer Research (JCR) is not only the premier outlet for the best scholarship in consumer research. It is also the intellectual home of the global consumer research community. In sustaining that home, the ideals of the journal include publishing insights gained from a variety of perspectives on critical consumer-relevant issues, from diverse theories and methodologies to substantive domains. As a team of editors, we see our role …
Brand Morphogenesis
How do brands change in environments defined by increasing consumer heterogeneity? Drawing on assemblage theory, this research develops the concepts of brand morphogenesis and consumer sub-assemblage to explain how heterogeneous consumer groups instigate, reinforce and hinder the evolution of a brand. This longitudinal case study of a Swedish fashion brand delineates the role of heterogeneous consumer sub-assemblages in the continual process of e…
Almost Equal
How do historically stigmatized social groups consume strategically when they have achieved greater recognition, status, and respectability in society? Based on a seven-year interpretive social representations analysis of gay men in Germany, the authors first show that dominant, stigmatizing representations of such groups do not ameliorate uniformly and for all. Instead, they fragment into oppressive, enabling, and normalized societal representat…
Relevance-Reloaded and Recoded
Strange things happen to incoming editors. First a vague uneasiness about the state of our field. Then a suspicion that there might be something to the jibes about the navel-gazing nature of consumer research. We sometimes struggle to translate Journal of Consumer Research (JCR) findings to practitioners or to explain manuscript titles and abstracts that are esoteric to the point of academic parody. We see pressing problems in the world that have…
Repair, Consumption, and Sustainability
Repair is an overlooked but important aspect of consumer behavior with implications for the social and environmental sustainability of consumption. This ethnographic study examines the interplay of repair and consumption by analyzing when and how consumers repair the objects they use. The analysis examines how conflicting and complementary practice elements can lead to object replacement and disposal or, alternatively, facilitate object repair an…
Courtesy Stigma Management
Prior consumer research has tended to focus on identity-related stigma management of individuals toward their own stigma. However, little is known about the consumption-related identity work that stigmatized individuals undertake to discharge the courtesy stigma attached to close associates such as family members. Courtesy stigma refers to the discredit directed toward people who are closely associated with a stigmatized individual or group. Draw…
Racial Oppression and Racial Projects in Consumer Markets
The dominant theoretical approach to exploring ethnic and racial inequality in marketing and consumer research focuses on discrete acts of discrimination that stem from social psychological causes (e.g., prejudice, stereotypes, and negative racial attitudes). It holds limited explanatory power for meso- and macro-structural phenomena that also generate racialized outcomes. An implication is that ethnic and racial inequality can be portrayed as so…
Consumer Desires and the Fluctuating Balance between Liquid and Solid Consumption
The ongoing rise of liquid consumption manifests in the growing popularity of ephemeral, access-based, and dematerialized forms of consumption that contrast with traditional solid forms of consumption characterized by possession and strong object relationships. The literature already presents a robust understanding of what makes liquid and solid consumption appealing to consumers. What has received less attention is the co-existence of liquid and…
Paper Meets Plastic
Packaging waste makes up more than 10% of the landfilled waste in the United States. While consumers often want to make environmentally friendly product choices, we find that their perceptions of the environmental friendliness of product packaging may systematically deviate from its objective environmental friendliness. Eight studies (N = 4,103) document the perceived environmental friendliness (PEF) bias whereby consumers judge plastic packaging…
How Social Media Influencers Impact Consumer Collectives
Research has documented the emergence of embedded entrepreneurs within consumer collectives. This phenomenon is increasingly prevalent as social media enables ordinary consumers to become social media influencers (SMIs), a distinct form of embedded entrepreneur. Whilst research has considered the implications of embeddedness for embedded entrepreneurs themselves, we lack insight into embedded entrepreneurship's impact on consumer collectives. To …
Kind of Mine, Kind of Not
The objects we consume increasingly exist in digital form, from audiobooks and digital photographs to social media profiles and avatars. Digital objects are often argued to be less valued, personally meaningful, and self-relevant than their physical counterparts and are consequently dismissed as poor candidates for possession. Yet, studies have identified highly meaningful, even irreplaceable, digital possessions. In this article, we account for …
More Gamer, Less Girl
How do exclusionary boundaries persist in consumption subcultures amid increased progress, representation, and inclusion? In video gaming, women have come to represent nearly half of the market; yet, this is a limited indicator of gender-based progress. A culture of masculine dominance persists. Extending previous research on boundary work, the authors employ a cultural perspective of tokenism to examine how gendered boundaries in consumption sub…
Tensions in the Enactment of Neoliberal Consumer Responsibilization for Waste
Research has explored consumer responsibilization processes, yet there is a lack of understanding about the tensions that consumers might experience when enacting their responsibility. Using a large data set collected in France around waste responsibilization, we demonstrate how waste pathways can generate spatiotemporal, guidance, and destructiveness tensions in households. Consumers respond to such tensions by keeping waste at home, which allow…
Market Work and the Formation of the Omnivorous Consumer Subject
Omnivorousness is the tendency of culturally and economically privileged individuals to consume both highbrow and lowbrow products. Prior research explores omnivorousness as a manifestation of status distinction in which consumers deploy the aesthetic disposition-a generic and transposable ability to appreciate cultural products through a formal gaze-to lowbrow options. Existing work emphasizes the acquisition of the aesthetic disposition, but it…
Wealth in People and Places
In some cultures, migrants bear an obligation to bring gifts from the foreign country for their relations when returning to their homeland. Why, and to what end? We examine the reasons for these transnational gift obligations in a multisite study of Ghanaian migrants in the United States and Australia, as well as people in Ghana with migrant relations living overseas. We adopt a wealth-centered perspective that problematizes the underexplored mut…
The Value-Translation Model of Consumer Activism
How do consumer watchdog organizations (CWOs) change markets? Research on consumer activism has prioritized studying grassroots movements of ordinary consumers over more formalized activist actors, resulting in a paucity of theoretical resources for understanding the activism of powerful consumer organizations such as CWOs. This article draws on the sociology of valuation and evaluation to develop a new theoretical model of consumer activism, the…
Sociology (38 obras) · Psychology (37 obras) · Business (28 obras) · Political science (26 obras) · Consumer Behavior in Brand Consumption and Identification (24 obras) · Social Psychology (23 obras) · Social science (21 obras) · Marketing (20 obras) · Consumption (sociology) (17 obras) · Computer Science (16 obras)